Grapefruit

26/08/2026

Adding more check-ins doesn’t necessarily make teams more agile.

When feedback becomes more frequent but continues to feel like evaluation, people may still hesitate before difficult conversations or soften the points that need to be addressed.

Frequency creates the opportunity for feedback, but honesty, clarity, and follow-through support real learning and adaptation.

👉 Read the full article here: http://bit.ly/45DLhlC

21/08/2026

An investigation was conducted in our Iași office. 🧐

The results? Completely unbiased, obviously.

Here’s what our team had to say. 🤭

12/08/2026

After 18 and 14 years at Grapefruit, Geo and Anca have definitely collected a few stories, memories, and signature lines along the way.

So we challenged them to another round of “Who’s Most Likely To...?”, this time with questions inspired by their years in the agency. 👀

From old memories to everyday habits, how well do they really know each other after all this time? Press play to find out! 😄

11/08/2026

We were there. Part of the story. Part of the energy. 💜

From prep days to the final beat, the Grapefruit team got to experience UNTOLD up close, powering the digital strategy behind the scenes.

Thank you, UNTOLD, for another unforgettable chapter together. Until next time. ✨

Behind every light, every stage, every artist, every sunrise and every moment you’ll remember, there was a team making it all happen.

To the people who built, planned, carried, fixed, created, protected, coordinated and kept going long after the crowds went home, THANK YOU. ❤️

You are the force behind every monumental moment and the reason this world can come to life year after year.

Thank you to the heroes behind it all.

UNTOLD ONE was yours too. ✨

08/08/2026

Behind the scenes at Untold with our team.
Where the beat drops and the data speaks 🤎 Proud to power Digital Strategy for the third best festival in the world. 🌎

05/08/2026

This week, we're in Cluj with the UNTOLD team, turning strategy and data into real-time decisions.

There's a different kind of energy when you're right in the middle of the action. Constant collaboration, a shared rhythm, and the ability to adapt when it matters most.

This is what makes the UNTOLD x Grapefruit partnership special: trust, shared goals, and a drive to push the vision forward.

We're grateful to be part of this journey and excited to see everything come to life.

See you at UNTOLD. ✨

02/08/2026

14 years 🩷

Companies need structure to run and heart to thrive. Anca has been giving Grapefruit both.

Today, we’re celebrating 14 years since Anca made the bold leap from banking to agency life. What started as a new career chapter turned into a journey of shaping Grapefruit’s culture, soul, and day-to-day rhythm.

As our COO, she balances sharp pragmatism with genuine empathy, ensuring our strategic goals are met with efficiency and innovation, always guided by the values that define us.

Thank you, Anca, for 14 years of dedication, clarity, and care. For showing us that people are at the heart of every great result.

Happy Grapefruit anniversary! Cheers to all we’ve accomplished together and to everything the future holds! 🥂

12/07/2026

18 years 💜

Some people join a company and leave a mark. Others become part of its story.

Today, we’re celebrating 18 years since Geo joined Grapefruit. What started in 2008 as a Project Manager role turned into a journey of leadership, bold decisions, and a vision that keeps pushing us forward. 🚀

Along the way, she became a CEO, an serial entrepreneur, a mentor, and the kind of person who never stops believing in people before they believe in themselves.

Thank you, Geo, for 18 years of trust, courage, endless energy, and for reminding us every day that great companies are built by great people.

Happy Grapefruit anniversary! Here's to everything we've built together and everything that's still ahead. ✨

08/07/2026

Will AI replace agencies?

Maybe that’s the wrong question.

AI can generate content, accelerate research, and automate parts of delivery. What it can’t replace is judgment, strategic thinking, and the ability to solve complex business problems.

In our latest article, we explore why AI won’t make strong agencies irrelevant, but it will make it much harder for weak ones to hide behind slow processes, inflated timelines, or average work.

Because when ex*****on becomes easier, the real value shifts to thinking.

👉 Read the full article here: https://bit.ly/44Ioch4

06/07/2026

A bigger media budget doesn’t automatically deliver better results.

What matters is how you invest it.

In our latest article, we explore how to allocate your performance media budget more strategically, from balancing proven channels with new opportunities to adapting spend based on real demand, not assumptions.

Because successful performance marketing isn’t about spending more. It’s about making every euro work harder.

👉 Read the full article here: https://bit.ly/4vdhkTU