06/02/2026
Nathan Jean, our Senior Sales Account Manager & AI Solutions Architect, and Drew Veach, our CMS and AI Strategy Lead, attended "What AI Can (& Can't) Do for Your Marketing Strategy," a Breakfast of Champions session hosted by EO West Michigan, featuring Jennifer Jurgens of 1BoldStep.
AI handles the ex*****on. What it cannot replace is the thinking behind it. That means sales and marketing need to be working from the same strategy, and the customer journey needs to be deliberately designed to be shorter and simpler. AI does not reduce the need for good marketing. It raises the bar for it.
Jen Jurgens made that case clearly, and our team left with a sharper lens on how we help clients connect those dots. Thanks for a great event!