Further AI

10/30/2026

Who owns AI at your company? 40% say IT and data teams. 38% say executive leadership. 7% say there's no clear owner at all.

In our State of Enterprise AI Maturity report, that split is one of the clearest signals of what separates AI programs that scale from those that stall. Ownership isn't the same as accountability — a team can own AI decisions without being on the hook for a business outcome.

And just 7% bring leadership and technical teams together in a cross-functional Center of Excellence. Alignment that's never been tested in a room together is a belief, not an operating model.
The fix is structural: define the business problem first, pair technical owners with a named executive sponsor, and build a process to govern it.

📊 It's one of four findings in The State of Enterprise AI Maturity, our new report on where 515 organizations actually stand with AI. We break down what the findings mean for your team: https://na2.hubs.ly/H08JG1X0

10/28/2026

The AI Agent Wars are here. But is your data actually ready for them?

With Meta’s Muse, Instinct, and xAI’s Grok Bot gaining traction, AI agents are changing how we interact with technology, and brands need to be ready.

While agents have the potential to reshape how we interact with services, adopting them is only part of the equation. Businesses also need strong data foundations to support these new experiences.

According to Further's research, only 5% of companies believe their data is AI-ready.

You’re one click away from learning why openness and strong data foundations matter for your brand.

🔗https://na2.hubs.ly/H08FzRf0

10/27/2026

When is AI good enough to act on? 🤖

Moving AI from experimentation to real-world impact takes more than a strategy or governance framework. It takes confidence in the decisions AI makes, and knowing when to trust it, when to intervene, and when to pause.

Join Kierra Dotson, Associate Director of AI Strategy & Governance at Further, at DataConnect for her featured session:
When Is AI Good Enough to Act On? Building Decision Confidence When AI Meets the Real World

📅 Friday, October 30 | 11:30 AM–12:00 PM
📍 Grand Ballroom

Kierra will explore how organizations can evaluate AI readiness, establish accountability, and determine what needs to be true before AI takes on more consequential decisions and actions.

Join us to learn what it takes to move AI from promising to production-ready.

10/22/2026

Your martech and adtech shouldn’t operate in silos.

So what does it take to connect the two and turn audience data into measurable results?

Read the five things that need to happen to close the loop—and identify what’s missing in your own martech and adtech connection.

🔗 https://na2.hubs.ly/H08z1FW0

10/13/2026

AI adoption is being mistaken for AI maturity.

We surveyed 515 U.S. AI decision-makers on how they prepare data for AI, govern it, and measure what it returns. Our top finding: 69% are still exploring, experimenting, or implementing. Only 5% believe their data is truly AI-ready.

Spending isn't the constraint. Foundations are. 💡
Our new report, The State of Enterprise AI Maturity, maps where organizations actually stand and the four moves that separate the companies scaling AI from the ones that stall.

📊 Read the report and benchmark your organization’s AI maturity: https://na2.hubs.ly/H08ksFS0

09/30/2026

Your first-party data is only as valuable as your ability to activate it.

So what happens when your customer data, media activation, identity, and measurement actually work together?

At Advertising Week New York, we’re tackling that question in:

Closing the Loop: Data Interoperability Turns Audiences Into Measurable Media

📍Tech Stage | October 5 | 11:30 AM ET

We’ll be joined by industry leaders from and for an open conversation about connecting customer data, media activation, identity, and measurement—and what that looks like in practice.

No hype. Just real lessons, practical takeaways, and an open conversation about what it takes to make your data work harder.

If you’re at , come join us.

View the session → https://na2.hubs.ly/H084NyP0

Most brands have spent years building governed, first-party data, yet that data and their media buying still live in disconnected systems. But how do you really lower media costs and find higher unique reach? Join an open conversation on connecting martech identity directly into the adtech bid strea...

09/21/2026

We were proud to sponsor and attend the Footpath Foundation Golf Outing this year! ⛳️

At Further, we believe being part of the Cleveland community means showing up beyond the work we do in AI and technology.

Footpath Foundation is doing incredible work connecting kids with nature and giving them access to outdoor experiences that build confidence, resilience, teamwork, and lifelong skills.

As members of Cleveland’s growing AI and technology community, we’re proud to support organizations that are making a meaningful impact right here at home.

Thank you to the Footpath Foundation for bringing the community together for a great day on the course and, more importantly, for the work you do to help kids get outdoors and discover what they’re capable of.

We’re grateful to be part of it. 🌿

09/16/2026

AI is moving fast. The best way to keep up? Learn from the people building it.

Jason Tabeling, Head of Solutions at Further, will speak at the CLE AI & Data Mega Meet Up on September 28 at the Cleveland Museum of Natural History.

Session: “Navigating the AI Hurricane — Why Strong Data Foundations Are Your Best Defense to Build a Durable Future.”

He’ll join speakers from AWS, OpenAI, Arista Networks, Nutanix, and Further for Cleveland’s largest AI & Data Meetup.

Expect:
• Actionable insights
• Live demos and sponsor booths
• Networking with AI and data leaders across Northeast Ohio
• Real conversations about where AI is headed and how to prepare

The event is free to attend.
📅 September 28
📍 Cleveland Museum of Natural History

👉 Register here: https://na2.hubs.ly/H07Cdys0

09/15/2026

We’re excited to be back as a sponsor of the Footpath Foundation Golf Outing! ⛳️

We’re looking forward to another great day on the course, connecting with the Cleveland community, and supporting the Footpath Foundation’s mission to help kids get outside and experience the outdoors.

At Further, we love being part of Cleveland’s growing AI and technology community — but we also believe in showing up for the community beyond our work.

Can’t wait to tee it up for a great cause! 🌿

09/14/2026

Search behavior is changing.

Since the rise of Google AI Mode, 1–2 word queries have dropped from 42% to 24% of impressions, while 3–4 word queries have grown from 33% to 48%.

What does that mean for advertisers?

The long tail is becoming more important than ever.

I dug into the data and what it means for paid search in my latest piece for Search Engine Land.

Read more → https://na2.hubs.ly/H07P6Tj0