Dance Studio Owners Association

Dance Studio Owners Association A tribe of Dance Studio Owners from across the globe who want to take their studio to the next level and beyond.

The Dance Studio Owners Association (DSOA) is currently the largest community of Dance Studio Owners in the world. The DSOA has helped over 34,000 dance studio owners grow their business, impact their local communities and improve the lives of over 800,000 children through their programs and services.

17/06/2026

The audience saw a recital.

You saw every late night, every problem that needed solving, every moment you wondered if it was all going to come together.

You carried the things nobody else saw.

The schedule changes.
The staffing challenges.
The costume delays.
The endless questions.
The pressure of knowing that if something went wrong, it would land on your shoulders.

And yet when the lights came up, none of that mattered.

Because the dancers felt proud.

The families felt emotional.

The audience felt inspired.

And for a few hours, all anyone saw was the magic.

That's the strange thing about what we do.

When we've done our job well, nobody sees the work.

They only see the result.

So before you move on to next season, take a moment to appreciate what happened.

Not just the recital.

What it took to create it.

❤️

You built that.

15/06/2026

Many entrepreneurs spend years chasing the next milestone.

More students.
More revenue.
More growth.
More success.

But what happens when you finally get there and it still doesn't feel like enough?

In this week's episode of the Transform My Dance Studio Podcast, Mel Abraham explores one of the most important conversations studio owners can have.

The relationship between success and self-worth.

Together, Mel and Lisa discuss why achievement can become addictive, why burnout should never be worn as a badge of honor, and why defining your version of "enough" may be one of the most important decisions you ever make.

One quote from the episode stood out:

"The money doesn't matter, the wealth doesn't matter, the life matters."

Because at the end of the day, we're not just building businesses.

We're building lives.

🎧 Episode out now on Spotify and Apple Podcasts.

What does success look like for you outside of your business?

The week after recital is one of the most overlooked opportunities of the entire year.Most studio owners are exhausted, ...
12/06/2026

The week after recital is one of the most overlooked opportunities of the entire year.

Most studio owners are exhausted, relieved, and already focused on what's next.

But before you jump into summer programs, fall enrolment campaigns, or planning next season, there are a few things worth doing while the experience is still fresh.

Capture what worked.

Gather feedback.

Save testimonials.

Review your numbers.

Celebrate the wins.

The studios that improve year after year aren't necessarily the ones that work harder.

They're the ones that take time to reflect, document lessons, and make intentional improvements.

A few hours spent reviewing your recital now can have a huge impact on next season.

👇 Which step is always first on your post-recital checklist? ❤️

10/06/2026

Recital season is an emotional time for studio owners.

Months of planning, rehearsals, costumes, emails, scheduling, problem-solving, and late nights all lead to a few short hours on stage.

Then it's over.

And while studio owners are often replaying every detail and thinking about what could have been better, students and families are having a completely different experience.

They're talking about the excitement.

The memories.

The friendships.

The confidence they gained.

The feeling of accomplishing something they didn't think they could do.

Whether your recital has already happened, is coming up this week, or is still a few weeks away, take a moment to look at it through their eyes.

You may be surprised by what they remember most.

What's been your favourite recital moment of the season so far? ❤️

👇 Share it below.

08/06/2026

What if your biggest financial challenge isn't actually money?

In this week's episode of the Transform My Dance Studio Podcast, Mel Abraham shares why building wealth is less about numbers and more about the habits, beliefs and decisions that shape our relationship with money.

Many studio owners start their business with a passion for changing lives, but struggle when it comes to pricing, profit and financial confidence.

The truth?

You can do good and do well at the same time.

If you've ever felt guilty about making money, raising prices or building a profitable studio, this conversation will challenge the way you think about wealth and success.

🎧 Episode out now.

Listen on Spotify and Apple Podcasts.

Many studio owners measure summer success by how many spots they fill.But what if that's the wrong metric?A summer progr...
05/06/2026

Many studio owners measure summer success by how many spots they fill.

But what if that's the wrong metric?

A summer program can be profitable, well attended, and loved by families... and still miss one of its biggest opportunities.

Creating future enrolments.

Summer is often the easiest entry point for hesitant families. It gives children a chance to build confidence, make friends, and experience your studio in a lower-pressure environment.

By the time fall enrolment arrives, those families are no longer deciding whether they trust your studio.

They already know.

When planning your summer programs this year, think beyond registrations and revenue.

Think about the journey you're creating and what happens after summer ends.

How do you help summer families take the next step?

03/06/2026

Summer camps can absolutely generate revenue.

But the studios that see the biggest long-term growth understand something important:

Summer isn't just about filling a few weeks on the calendar.

It's about creating an easy first yes.

For many families, a summer camp feels less intimidating than enrolling for an entire season. It gives them a chance to experience your studio, meet your team, and decide if it's the right fit.

That's why every summer program should have a clear pathway into your fall season.

The question isn't whether your camp filled.

The question is whether it helped build next season's enrolment.

How are you helping summer families become fall families?

01/06/2026

Most studio owners think retention starts when a teacher wants to leave.

It starts much earlier than that.

In this week's episode of the Transform My Dance Studio Podcast, Lauren Kelly shares why building a team that stays long-term begins with hiring for mission, values and culture, not just teaching ability.

The strongest teams aren't built by accident.

They're built through intentional leadership, clear expectations, meaningful support and creating an environment people genuinely want to be part of.

Because great teachers don't just stay for a paycheck.
They stay because they feel connected to the vision.

🎧 Listen to the full episode of the Transform My Dance Studio Podcast on Spotify and Apple Podcasts.

29/05/2026

Studio owner… this is what you give people. 🤍

Not just dance training.
Not just recital routines.
Not just technique.

You give some children the first place they ever feel truly accepted.

The place they learn they are allowed to be loud.
Creative.
Emotional.
Different.
Fully themselves.

You create rooms where friendships form that last for years.
Where insecure kids slowly become confident.
Where teenagers survive hard seasons because they had somewhere safe to land after school.

You teach them how to keep going when something is hard.
How to trust their body.
How to work with others.
How to believe they are worthy of being seen.

That is never “just dance.”

And even when they forget the choreography…
they remember the feeling your studio gave them.

That’s the legacy you’re building every single day.

One of the hardest parts about running a dance studio is how often it can feel like you’re making decisions in the dark....
27/05/2026

One of the hardest parts about running a dance studio is how often it can feel like you’re making decisions in the dark.

You wonder:
Am I charging enough?
Am I teaching too much?
Are other studios struggling with this too?
What’s actually working right now?

And because this industry can feel so isolated at times, studio owners often end up relying on comparison, assumptions or small glimpses into what other studios are doing online.

That’s exactly why the State of the Studio Survey exists.

Not for gossip.
Not for competition.

But to create a clearer understanding of what’s really happening across the dance studio industry right now.

Every year, studio owners anonymously share insights into:
• pricing
• profit
• staffing
• retention
• marketing
• revenue streams
…and more.

Last year, over 1,000 studio owners participated and the data revealed some incredibly interesting patterns and trends across the industry.

The 2026 survey is now open and we’d love for you to be part of it.

Click here to take the survey:
https://vist.ly/55mpr

Address

2 Ravinia Drive Northeast, #500
The Rocks, NSW
30346

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