idfive

05/21/2026

Back shooting at East Stroudsburg University!

14,000 steps and a whole lot of Warrior energy later, we’re ready for the next chapter of the Where Courage Finds Confidence campaign.

Massive thanks to the ESU marketing team and our volunteer students for fully committing, trusting the process, and absolutely crushing it on camera.

On site:
Creative Director: Kathe Flynn
Sr. Art Director: Anya Kaszubowski
EVP of Client Services: Jake Tarbert

Can’t wait to show you what we’re making 👀

CampaignShoot

05/01/2026

We partnered with the Partnership for Public Service to launch a bold new digital platform that elevates their mission and makes government work more accessible, transparent, and human.

The new site amplifies critical research, storytelling, and tools that strengthen the federal workforce to help build a better, more effective democracy.

https://ourpublicservice.org/

04/27/2026

Couldn’t have asked for a better day to shoot something meaningful.

03/31/2026

Good UX builds trust. Bad UX builds liability because dark patterns, manipulative flows, and “just test it” thinking are finally being held to account. Read more in our latest Insight: A Better Standard for Reliable (Not Liable) UX.

Link in comments.

03/26/2026

It's Opening Day here in Baltimore, so we'd be remiss in not sharing this partnership with the UMD Povich Center to document the importance and history of one of the best ballparks in America. Not being biased, of course. This site is built on our UMD Drupal theme and features a 5-part documentary developed by student journalists that captures how Oriole Park came to exist through extensive research, historic imagery, videos, stories, and pull quotes.

Click through and, as always, Go O's!

Link in comments.

03/25/2026

The idfive crew made a little magic at this year’s AAF Baltimore - AAFB ADDYs, bringing home a shiny new trophy for our Integrated Brand Identity Campaign work with our partners at Rosedale Bank.

Good work. Great partners. Even better results.

ABRA-CA—new hardware for the office. ✨

03/20/2026

The '2026 First Day of Spring' brief: more sunlight, fresh starts, and big ideas.

Here's hoping spring understood the assignment. 🌱

03/11/2026

This March, in honor of Women’s History Month and the 10th anniversary of , we’re thrilled to have assisted the National Museum of Women in the Arts in converting awareness into impact through the Random Act of Art Equity campaign.

This is micro-advocacy with macro-ambitions and you can be a part of it. Head to the link below to get inspired.

Let’s make equity in the arts something we practice—not just talk about.

Take part in our new gender equity campaign by committing to one small action each day during Women's History Month.

03/09/2026

What do you do when you’ve got a big mission—but not a big budget? You make every move count. See how idfive helped Kids Thrive Maryland build a bold brand, fast-track awareness, and drive real impact by working smarter from the start.

Read the case study (link in comments).

03/04/2026

Trust in higher ed is down. Student ambition isn’t. What does that mean for university brands? idfive Lead Strategist Peter Toran breaks it down.

🔗 Link in comments.