Club Automation

Club Automation Club Automation is the leading club management software for health & athletic clubs and medical wellness centers. Increase revenue, reduce

Club Automation's comprehensive web-based solution currently serves over 400 enterprise-grade facilities nationwide. Club Automation is an innovative online Club Management Solution that helps you streamline and automate a variety of both common and complex processes involved in running health and fitness facility. Our fully integrated solution is scalable for small to large tennis, health and fit

ness facilities with one or multiple locations. Club Automation suite was designed from the ground up to help club operators reduce operating costs, grow revenues, and delight your members.

Most fitness clubs say referrals are their best source of new members.But very few have a system for generating them con...
06/18/2026

Most fitness clubs say referrals are their best source of new members.

But very few have a system for generating them consistently.

The result?

Missed opportunities from your most valuable marketing channel.

The right referral software should do more than count referrals. It should help your club:
– Make referring simple for members
– Automate referral tracking and rewards
– Connect referrals to membership sales data
– Give staff visibility into referral performance
– Create a repeatable growth engine—not a one-time campaign

Before you invest in a referral platform, make sure you're evaluating the right things.

Read the full checklist to learn what every club operator should look for when evaluating gym referral software: https://bit.ly/4vUIT4S

06/17/2026

When your club runs on disconnected systems, getting a clear picture of your business becomes harder than it should be.

Reporting takes longer. Member data lives in multiple places. Teams spend time searching for answers instead of acting on them.

That’s why more club operators are looking for a platform that brings everything together.

In this video, Christi Gallagher, General Manager at REPS Fitness, shares how switching to Daxko Club Automation helped simplify operations and improve visibility across the business.

Because when your data, reporting, billing, scheduling, and member management live in one platform, your team can make faster decisions with greater confidence.

Book a demo to learn how Daxko Club Automation can help your fitness club operate more efficiently and scale for growth: https://bit.ly/4uG8tto

Most clubs don't realize they've chosen the wrong member management software until after implementation.That's when the ...
06/15/2026

Most clubs don't realize they've chosen the wrong member management software until after implementation.

That's when the workarounds start.

Billing lives in one system. Reporting lives in another. Member data gets exported into spreadsheets. Staff spend more time managing software than managing members.

The problem usually isn't the platform. It's the evaluation process.

Before you choose a fitness club management software, you must ask the right questions that reveal how it will actually perform inside your club's operation. The answers matter more than the feature list.

Our fitness club management software buyer's guide for 2026 breaks down the features that matter, the red flags to watch for, and the 12 questions every operator should ask before signing a contract.

Read the full guide: https://bit.ly/4vJfM4y

06/12/2026

Late to the feed, not late to the win.

Daxko Club Automation earned the Leader badge in Mid-Market Gym Management in the G2 Summer 2026 reports — and it means more than a badge on a graphic.

The Leader designation is based entirely on verified reviews from real health club operators. No paid placement. No marketing spin. Just clubs telling other clubs what it's actually like to run their business on Club Automation.

To every club that took the time to leave a review: thank you. This one's yours.

Learn more: https://bit.ly/43wVxv4

06/11/2026

Members expect better amenities, smoother experiences, and more value from their club.

But every improvement comes with a cost. That’s where Flex Fees can help.

When used strategically, Flex Fees give clubs a way to offset rising operational costs while reinvesting back into the member experience.

Think better technology, improved amenities, expanded services, more convenience for members, and stronger financial flexibility for your club

The goal isn’t just covering costs. It’s creating room to keep improving your club without sacrificing profitability.

Read the blog to see how successful clubs are using Flex Fees to expand member benefits and reinvest with confidence.
https://bit.ly/4v1DBEL

Managing youth programs should not mean chasing paper forms, updating spreadsheets,  or hoping your staff has the health...
06/10/2026

Managing youth programs should not mean chasing paper forms, updating spreadsheets, or hoping your staff has the health info they need when it matters most.

Club Automation integrates with CampDoc, an Electronic Health Record platform built for camps and youth programs, so your team can spend less time on admin and more time with kids.

Here's what that means for your team today:

→ Health forms collected digitally
→ Rosters automatically synced between Club Automation and CampDoc daily
→ Allergy, medication, and incident tracking in one secure place
→ Real-time staff visibility into every participant's needs
→ Support HIPAA and SOC 2 Type II compliance for sensitive camper data

If you're running camps, childcare, or youth activities at your club, this connection is already ready for you.

👉 Click here: https://bit.ly/4e5ptDe

06/09/2026

Introducing payment fees isn't just a financial decision. It's a member communication decision.

One of the biggest lessons clubs are learning?

Member acceptance has less to do with the fee itself and more to do with how it's communicated.

In this clip, Trey Foster, Director of Sales & Payments at Daxko, breaks down the key strategies that help build trust and reduce friction when introducing payment fees:

✔️ Lead with why
✔️ Explain how the investment benefits members
✔️ Give members plenty of advance notice

Because when members understand how fees support improvements to their club experience, the conversation changes.

Watch the full webinar recording to hear what clubs are learning about payment costs, member communication, and implementation best practices: https://bit.ly/4exty4r

Your members are already spending hundreds of dollars every month on wellness services.GLP-1 programs. Hormone therapy. ...
06/08/2026

Your members are already spending hundreds of dollars every month on wellness services.

GLP-1 programs. Hormone therapy. Peptide treatments.

But are they getting those services through your club or somewhere else?

For many operators, medical wellness is emerging as a new opportunity to drive both revenue and retention.

When wellness services are connected to personal training, coaching, and membership, clubs can:
– Create new recurring revenue streams
– Increase member engagement
– Strengthen retention and loyalty
– Position themselves as a complete wellness destination

The opportunity isn't just about generating revenue. It's about becoming a bigger part of your members' health journey.

Read the blog to learn how clubs are turning medical wellness demand into measurable business growth: https://bit.ly/4ebKI6i

Most clubs evaluate CRM software by comparing feature lists. That’s usually where the mistakes start.A CRM might check e...
06/04/2026

Most clubs evaluate CRM software by comparing feature lists. That’s usually where the mistakes start.

A CRM might check every box during a demo but still create challenges once it’s rolled out across your club.

The better approach?

Stop asking what features a platform has and start asking how it will work inside your operation.

Questions like:
– Will it integrate with your member management system?
– Can it automate engagement across the member lifecycle?
– Does it give your team visibility into lead conversion and retention?
– Can it scale as your club grows?

The answers reveal far more than a feature list ever will. Before you invest in a new CRM, make sure you're evaluating the right things.

Read the full guide to discover the 10 questions every club operator should ask before choosing a gym CRM: https://bit.ly/49InweJ

06/03/2026

The secret to 2X member retention: Combining GLP-1s with gym membership.

Here's what's happening in the fitness industry right now:

Your members are already spending $300–$700/month on medical wellness services. They're just not getting them through your gym.

But when they do? Everything changes.

In this short clip from our Elevate Wellness webinar, Nick Thornton (CSO at Daxko) breaks down why gyms that unite medical services (GLP-1s, hormone therapy, peptides) with fitness create:
– 2X higher member engagement and retention
– Stronger brand loyalty and advocacy
– A complete wellness destination (not just a place to work out)
– Recurring revenue ($40K+/month for many clubs)

The insight: Members don't want fragmented care. They want one place where their entire health journey comes together. When that place is your gym, you become irreplaceable.

Watch the full webinar recording to see the complete Elevate Wellness model including implementation timelines, training, and real economics: https://bit.ly/4e0VXP8

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