Club Automation

Club Automation is the leading club management software for health & athletic clubs and medical wellness centers. Increase revenue, reduce

Club Automation's comprehensive web-based solution currently serves over 400 enterprise-grade facilities nationwide. Club Automation is an innovative online Club Management Solution that helps you streamline and automate a variety of both common and complex processes involved in running health and fitness facility. Our fully integrated solution is scalable for small to large tennis, health and fit

ness facilities with one or multiple locations. Club Automation suite was designed from the ground up to help club operators reduce operating costs, grow revenues, and delight your members.

06/04/2026

Most clubs evaluate CRM software by comparing feature lists. That’s usually where the mistakes start.

A CRM might check every box during a demo but still create challenges once it’s rolled out across your club.

The better approach?

Stop asking what features a platform has and start asking how it will work inside your operation.

Questions like:
– Will it integrate with your member management system?
– Can it automate engagement across the member lifecycle?
– Does it give your team visibility into lead conversion and retention?
– Can it scale as your club grows?

The answers reveal far more than a feature list ever will. Before you invest in a new CRM, make sure you're evaluating the right things.

Read the full guide to discover the 10 questions every club operator should ask before choosing a gym CRM: https://bit.ly/49InweJ

06/03/2026

The secret to 2X member retention: Combining GLP-1s with gym membership.

Here's what's happening in the fitness industry right now:

Your members are already spending $300–$700/month on medical wellness services. They're just not getting them through your gym.

But when they do? Everything changes.

In this short clip from our Elevate Wellness webinar, Nick Thornton (CSO at Daxko) breaks down why gyms that unite medical services (GLP-1s, hormone therapy, peptides) with fitness create:
– 2X higher member engagement and retention
– Stronger brand loyalty and advocacy
– A complete wellness destination (not just a place to work out)
– Recurring revenue ($40K+/month for many clubs)

The insight: Members don't want fragmented care. They want one place where their entire health journey comes together. When that place is your gym, you become irreplaceable.

Watch the full webinar recording to see the complete Elevate Wellness model including implementation timelines, training, and real economics: https://bit.ly/4e0VXP8

06/02/2026

Members are asking for more than workouts.

Weight management, hormone support, and wellness services are becoming part of the member journey and many clubs are looking for ways to meet that demand.

Telemedicine-based wellness programs can help operators turn that demand into:
– New revenue streams
– Stronger member engagement
– More upsell opportunities
– Better long-term retention

For clubs, medical wellness is no longer just an added service. It’s a growth strategy.

Read the full article to see 8 ways wellness programs can help drive sales, engagement, and revenue: https://bit.ly/4uLq1VR

05/30/2026

Launching a recovery zone can feel like an instant win.

Members are booking HydroMassage sessions. Compression boots are in rotation. The space is getting attention.

But looking busy isn’t the same as delivering ROI.

If recovery is going to become a real growth driver for your club, you need to measure what matters.

Start with a focused set of recovery KPIs:
✔️ Recovery visits and unique users (adoption)
✔️ Membership upgrades and add-on purchases (attachment rate)
✔️ Recovery revenue and share of non-dues income
✔️ Retention differences between recovery users and non-users

When you track the right metrics, recovery becomes more than a wellness amenity.

It becomes a measurable driver of visits, upgrades, and long-term member loyalty.

Read more to learn what metrics really matter for recovery ROI: https://bit.ly/3PL67LC

05/29/2026

Most fitness clubs don’t have a visibility problem. They have a discoverability problem.

Because when someone searches: “gyms near me” “best fitness club in [city]” or “personal training nearby”…

Your club is competing for attention long before a tour is ever booked. That’s why growth today depends on more than referrals and walk-ins.

Clubs need a digital strategy that helps the right people find them—and take action.

The strongest-performing clubs are combining:
– Local SEO that improves search visibility
– Paid ads that target high-intent prospects
– High-converting websites built to generate leads
– Connected marketing strategies that turn traffic into memberships

Because your website shouldn’t just look good. It should help grow your club.

Read how local SEO, paid ads, and websites work together to drive more leads and memberships.
👉 https://bit.ly/4dBsvjN

05/28/2026

Introducing Club Automation + MilesCX.

Members can now check court availability and manage reservations by sending a text. The AI agent reads live Club Automation data, identifies the member instantly, and responds in seconds.

No app. No portal. No hold music.

Your staff stops fielding routine calls. Your members get answers any time of day. And your Club Automation data stays exactly where it is.

This is what member communication looks like when your tech actually works together.

Learn more: https://bit.ly/4vfB9KE

05/26/2026

Payment processing costs are rising. How you talk to members about it matters as much as the financial decision itself.

Matt Popinski, Colby Watkins, and Trey Foster break down what's working, what's creating friction, and what one club learned after making a payment change just one month after a rate increase.

Walk away with a clear path forward for your club.

Join us live on June 3rd at 3:00 PM CST.
Register here: https://bit.ly/4dMH8iQ

05/22/2026

Today’s members expect the same convenience from their fitness club that they get from every other part of their lives.

But in many clubs, members still need to call the front desk for simple tasks like booking a class or updating billing information.

That disconnect creates friction—for both members and staff. A modern fitness club mobile app changes that.

When booking, scheduling, payments, and communication all live in one connected experience, clubs can:
– Reduce front desk workload
– Make participation easier for members
– Improve communication and engagement
– Create a more seamless member journey

Because member experience doesn’t start when someone walks through the door. It starts the moment they open your app.

Read how mobile apps are helping clubs deliver better member experiences while operating more efficiently.
👉 https://bit.ly/3PQvhID

05/21/2026

Most fitness clubs focus heavily on new memberships.

But one of the biggest threats to recurring revenue often goes unnoticed: failed payments.

Expired cards. Insufficient funds. Outdated billing information.

These small billing issues quietly add up and without a recovery process in place, clubs lose revenue even when members still intend to stay active. That’s why more operators are turning to revenue recovery automation.

Instead of relying on staff to manually chase overdue balances, automated workflows help clubs:
– Retry failed payments automatically
– Notify members before issues escalate
– Recover more recurring revenue
– Reduce front desk and finance workload
– Improve billing consistency across the business

Because protecting revenue shouldn’t require more manual work. With Daxko Revenue Recovery Services, clubs combine automation with expert billing support to recover more payments and keep operations running smoothly.

Read how modern fitness clubs are using revenue recovery automation to protect membership revenue and reduce billing friction.
👉 https://bit.ly/4eWWtzK

05/20/2026

Real innovation in fitness looks like this:

Staff having more time for members (not spreadsheets).
Operators making decisions based on real data.
Communities staying stronger because technology works behind the scenes.

We're thrilled to be named one of Athletech News' Most Innovative Fitness and Wellness Companies of 2026 alongside the brands reshaping this industry.

It's a reminder that the best technology is the one that helps people focus on their purpose. 💙

Address

2275 Half Day Road, Ste 182
Bannockburn, IL
60015

Website

http://www.clubautomation.com/

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