Modea

05/29/2026

AI in healthcare is moving fast — and health systems are navigating it in real time.

We've pulled early insights from our 2026 Digital Maturity Survey, covering how 30+ US health systems and 1,300+ consumers are thinking about AI adoption today.

This is just the beginning. Download the preview report: https://www.modea.com/ai-insights-from-2026-digital-maturity-survey/

05/22/2026

Over the past several months, our team attended ViVE, HMPS, MASHSMD, and Swaay.Health Live. Conversations with healthcare leaders across those events made one thing increasingly clear: AI is changing healthcare digital strategy, but not in the way many people predicted.

As AI reshapes search and digital discovery, healthcare organizations are rethinking how patients find, evaluate, and engage with digital experiences online.

Several themes continued surfacing across discussions this spring:

→ AI-driven search is changing patient discovery
→ Trust now shapes digital engagement as much as information does
→ Healthcare teams are shifting from AI experimentation to operational integration

These shifts don’t reduce the importance of healthcare websites. They increase the need for stronger digital foundations, connected ecosystems, and trustworthy patient experiences.

We explored these themes further in our latest insight:
https://www.modea.com/insights/ai-isnt-killing-your-healthcare-website-its-making-it-stronger/

05/05/2026

We’re off to a strong start at in Salt Lake City!

From Booth #24 to broader conversations across the conference, it’s been a great first day connecting with healthcare leaders and discussing how organizations are approaching real-world challenges across the industry.

If you’re attending, stop by Booth #24 to meet the Modea team—and receive a custom leather coaster, made onsite by our leathersmiths.

We’re looking forward to continuing the momentum throughout the week.

05/05/2026

Our panel discussion on AI in Action: Product Strategy Lessons was a hit.

Modea hosted a session with leaders from Mount Sinai Health System, Vanderbilt Health, and NorthBay Health on how healthcare organizations are moving AI from experimentation into operational use.

The conversation focused on what it takes to make this shift real in practice—aligning cross-functional teams, integrating AI into existing workflows, and scaling responsibly to deliver measurable impact across marketing, operations, and patient engagement.

The panel’s insights and attendee engagement shaped a strong discussion.

04/28/2026

Next week, Modea is heading to in Salt Lake City.

We’re proud to sponsor this year’s event, host a panel discussion, and engage with healthcare leaders focused on how AI is being operationalized across the industry.

We look forward to connecting with healthcare leaders throughout the event. Stop by Booth #24 to meet the team and receive a custom leather coaster made onsite by our leathersmiths, and enter the $200 Visa gift card passport giveaway.

04/21/2026

Accessibility deadlines just moved—but requirements didn’t.

The DOJ has extended ADA Title II compliance deadlines by one year. For larger entities, the April 2026 deadline has moved to April 2027 as part of a broader extension across requirements.

While the timeline has shifted, expectations around digital accessibility have not.

Health systems still need to ensure their websites, apps, and digital experiences are accessible to all users—and meaningful implementation takes time across design, development, and content.

This extension provides more runway, but not less work.

We’ve outlined what this update means for healthcare organizations and accessibility planning here: https://www.modea.com/insights/2026-healthcare-accessibility-deadlines/

04/20/2026

A pattern we’re seeing across healthcare marketing teams right now:

More data ≠ more clarity.

Despite increased investment in digital, many organizations still can’t clearly tie efforts to outcomes.

Not because they lack tools—but because their systems don’t connect.

We took a closer look at what’s driving this shift, and how organizations are starting to respond:

https://www.modea.com/insights/healthcare-marketing-2026-moving-past-channel-silos/

01/21/2026

As 2026 begins, many health systems are reassessing their digital foundations.

The challenge is no longer whether digital capabilities exist, but whether they operate as a coherent system. Fragmented data, unclear ownership, and inconsistent governance continue to limit scale, efficiency, and resilience.

We recently published a new white paper, The Great Pivot: Transitioning Health Systems to Digital Maturity in 2026, which shares insights into 2026 on how health systems are shifting from disconnected digital tools toward integrated operating models.

Get the white paper:

Insights into 2026 examining how health systems shift from disconnected digital tools to integrated systems that enable digital maturity.

12/17/2025

Our HCIC 2025 speaking session is now available on YouTube.

Hear from Modea’s President, Bryce Cannon, and URMC’s AVP of Web Operations & Digital Strategy, Wade Holdraker, as they share how URMC is implementing a comprehensive, multi-year digital strategy to support long-term growth and scalability.

The conversation aligns closely with our DXP white paper, which outlines a practical framework for evaluating platforms like Sitecore, Acquia, and Optimizely to select the right foundation for your digital experience strategy.

Watch the HCIC session: https://youtu.be/hhZoIpTZ36k?si=a31CATu3LNxWgjRu
Download the DXP white paper: https://www.modea.com/selecting-an-enterprise-digital-experience-platform-dxp/

12/16/2025

Choosing a Digital Experience Platform is a high-impact decision for healthcare organizations, with long-term implications for patient experience, operations, and technology strategy.

We’ve pulled together a practical approach outlining what healthcare teams should evaluate when selecting a DXP, from business alignment and integrations to scalability, governance, and cost considerations.

Get the guide: https://www.modea.com/selecting-an-enterprise-digital-experience-platform-dxp/

Access our guide to DXP selection for health systems, with practical insights to support scalable digital strategies.

11/14/2025

wrapped up on a high note.

We appreciated the opportunity to meet with teams across the industry and discuss how to build more connected, human digital experiences in healthcare.

Thank you to everyone who stopped by and engaged with us throughout the conference.