06/01/2026
Knowing where your applications come from should not be a guessing game.
Scott explains how LiteSpeed helps lenders build trackable links for any campaign, partner, or event, and automatically passes that data directly into Encompass. The idea is simple: every link that goes out into the world can carry special parameters that tell you exactly where an application came from. Referral partners, builder relationships, employer programs, a QR code at a sponsored golf tournament, it all gets captured and reported in standard Encompass fields.
For teams that are spending time and money on marketing and partnerships, that kind of visibility makes a real difference. Instead of guessing which efforts are driving applications, you can actually see it in the data.