Swell Design

Swell Design Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Swell Design, Graphic designer, Charlotte, NC.

Swell Design’s mission is to provide high-quality, strategic design to entrepreneurs and small business owners, so they can walk away with dynamic branding and website design that will allow their business to thrive.

Introducing Saddle & Silk Bridal Co. Coming soon to Pleasant Grove Farm - a space where the wild-hearted bride finally f...
06/10/2026

Introducing Saddle & Silk Bridal Co.

Coming soon to Pleasant Grove Farm - a space where the wild-hearted bride finally feels seen. Intimate by design, rare by nature, and rooted in the belief that your love story deserves something just as unique as the relationship you are celebrating.

Stay tuned for more on S&S coming soon. 🤎

10 years.Today marks 10 years of Swell Design. Each day I still wake up and feel like I need to pinch myself that this i...
06/01/2026

10 years.

Today marks 10 years of Swell Design. Each day I still wake up and feel like I need to pinch myself that this is what I’ve built.

When I started this business, I had no idea where it would lead. I just knew I loved design, loved helping people in the early stages of business, or those going through a period of growth, and wanted to build something of my own.

Over the last decade, Swell Design has grown from a dream into a business that has had the privilege of working with hundreds of incredible clients across the country. We’ve created brands, launched websites, celebrated grand openings, supported pivots, and helped bring countless ideas to life.

What I’m most proud of isn’t the number of projects completed or years in business.

It’s the relationships.

▪️The trust clients place in us.
▪️The amazing team of women I work with.
▪️The referrals.
▪️The emails that start with “a friend told me to reach out.”
▪️The way my kids get to see me do work I love.
▪️The tags on Facebook recommending Swell.
▪️The business owners who allow us to be a small part of their story.

There have been seasons of growth, seasons of uncertainty, MANY late nights, early mornings, figuring things out for the first time, and A LOT of podcasts and audiobooks listened to.

And through it all, this business has allowed me to build a career I love while also being present for the people I love most.

To every client, supporter, referral partner, team member, friend, and family member who has been part of this journey: thank you.

Ten years feels both incredibly long and like it flew by in a blink.

Here’s to the first 10 years of Swell Design, and here’s to many more. 🌿

You all helped me build this, thank you!

Hopping on the trend and featuring a small collection of brand marks I’ve created over the past few years.A lot of my wo...
05/12/2026

Hopping on the trend and featuring a small collection of brand marks I’ve created over the past few years.

A lot of my work revolves around letter combinations and integrations, something clients now seek me out for - which I absolutely love.
now

Happy Mother’s Day (weekend) to Mom’s of all kinds.This is my 6th year as a Mom, it feels like I’ve been a Mom for much ...
05/09/2026

Happy Mother’s Day (weekend) to Mom’s of all kinds.

This is my 6th year as a Mom, it feels like I’ve been a Mom for much longer, but also no time at all.

Being a Mom is wonderful, full of laughs, hard, exhausting, beautiful, and the most rewarding part of life. The best thing I ever did was pick a partner who I love to walk through parenthood with me. Otto and Arie are such awesome kids and I’m lucky to be their Mom.

Happy Mother’s Day (tomorrow)!

📷 Photos by during our trip to Marco Island in March.

The Little Miss Muffin - comes with a story to share.During the Discovery Call with this client, we realized that my hus...
04/15/2026

The Little Miss Muffin - comes with a story to share.

During the Discovery Call with this client, we realized that my husband and I were their upstairs neighbors when we lived in Charlotte back in 2016! We had an apartment off the Rea Road exit in South CLT and had never met our downstairs neighbors, but a random inquiry 10 years later connected us!

Even though The Little Miss Muffin primarily makes Macarons, she was kindly given the nickname early in her baking years and it just stuck!

We wanted logo mark crafted from the letters in a way that would be easy to create from a single line of icing, that would feel a bit playful, but still allow for easy legibility with each letter. Swipe for a fun, simple brand pattern we made with the mark.

A soft, pastel palette that contain a variety of colors - such a fun process and love where we ended!

Hi, I’m Sarah Wells - owner and lead designer of Swell Design! It was time for an updated introduction!A few fun facts a...
03/24/2026

Hi, I’m Sarah Wells - owner and lead designer of Swell Design! It was time for an updated introduction!

A few fun facts about me:

🎓 I attended Indiana University and have a Bachelor’s Degree in both Studio Art (Focus: Graphic Design) and in Telecommunications (Focus: Marketing)

🥎 ⚽️ I was a two sport athlete in high school - softball and soccer, and played one year of Club Softball at IU

📱 I met my husband on Tinder in 2014, we got engaged only 5 months after meeting, and we have now been married 10 years!

🎶 My favorite artist is Bleachers! I’ve seen them 5 times.

🏝️ My happy place is anywhere warm with a beach, but I don’t go in the ocean past my knees haha

☕️ I don’t like coffee of any kind, hot or cold. Just not for me.

♥️ ♥️ I am a mom to 2 wonderful boys, Otto and Arie.

I’m forever grateful that this is my job, that I love the work I do, and that I get to work with such amazing clients and team members. Thanks for being here.

At Swell Design, we focus on creating a brand that is true to YOU. Your goals, your preferences, and will grow with you ...
03/24/2026

At Swell Design, we focus on creating a brand that is true to YOU. Your goals, your preferences, and will grow with you for years to come.

It’s true, of course I want to deliver beautiful designs that you love, but I also want to be sure you get to enjoy the ...
03/24/2026

It’s true, of course I want to deliver beautiful designs that you love, but I also want to be sure you get to enjoy the process of making it all come to life!

3/3

I had a small notebook that we kept in a basket next to our landline home phone while I was in elementary school.Everyda...
03/10/2026

I had a small notebook that we kept in a basket next to our landline home phone while I was in elementary school.

Everyday, I would ride the bus home, walk down our relatively long driveway, plop my backpack in the laundry room, and sit in one of the barstools at our kitchen counter.

I’d reach for my small notebook, grab my colored pencils, and draw just one picture on one page. My mom found and showed me this book last week and I remembered it all so well, even though I hadn’t thought about it in years.

Some people don’t know what they want to do for their career or their passion, even as adults. But some people, myself included, seemed to know the general path life will take them on. For me, I think I always knew art would be part of my story, I just had no idea it would look like this business. It’s more than I ever could have dreamed up. ❤️

Another successful Brand Refresh and Expansion project in the books!We often get on Discovery Calls with potential clien...
03/06/2026

Another successful Brand Refresh and Expansion project in the books!

We often get on Discovery Calls with potential clients who say something along the lines of, “I have a logo and I like it, but I don’t love it. I also only have one logo layout, in one JPG file. But, I want to keep a resemblance to what I have, people know us from this logo, but I know I’ve outgrown it.”

That’s why this package exists - we take the elements that you do still resonate with, expand upon those items, and build a full visual identity from there. I won’t force you to change what you love about your logo, I’ll simply offer ways to ensure it will be completely usable in all applications and provide you with a wide variety of layouts and file types for versatility down the road!

The other benefit is that this is a much smaller investment than a full brand redesign, and easily added on to a website project!

Address

Charlotte, NC

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