Swell Design

Swell Design Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Swell Design, Graphic designer, Charlotte, NC.

Swell Design’s mission is to provide high-quality, strategic design to entrepreneurs and small business owners, so they can walk away with dynamic branding and website design that will allow their business to thrive.

Brand Reveal Day for Siobhan · Haircutting Specialist · Tampa ✂️ What an absolute honor it is when clients who I worked ...
08/25/2026

Brand Reveal Day for Siobhan · Haircutting Specialist · Tampa ✂️

What an absolute honor it is when clients who I worked with YEARS ago have grown in their own businesses in the same way I have with mine, and we get to stay connected here on Instagram.

I am still holding out hope that one day I’ll be visiting Siobhan’s area in Florida and I can book an appointment with her!

Siobhan had such a unique and beautiful vision for her color story and it was so fun to explore the color variations to get to this final palette. 🎨

We were so thrilled to partner with Visit Columbus, Indiana to design their annual report booklet!Taking the beautiful n...
07/24/2026

We were so thrilled to partner with Visit Columbus, Indiana to design their annual report booklet!

Taking the beautiful new branding created by The Basement Agency and designing a multi-page booklet to complement the overall identity.

Proof that even though I mainly share our branding and website work here on IG, Swell Design is a full-service graphic design studio, and we love taking on projects such as these!

Creative Direction: Sarah Wells
Lead Designer: Sam Johnson

Hard to believe we are halfway through the year!Three things I’ve especially appreciated so far this year:☀️My walk brea...
07/07/2026

Hard to believe we are halfway through the year!

Three things I’ve especially appreciated so far this year:

☀️My walk breaks downtown while at my studio
☀️Taking time to get settled in my studio each day, opening the blinds, turning on some music, grabbing a drink from my mini fridge
☀️ Stretching my creativity in all areas, but especially when it comes to branding - really finding the fun in each project

📷 BREY SHIRLEY | Indiana Brand Photographer + Social Media Manager

Thrilled to share the full visual brand identity for Grace Kestler and her campaign!Using color, movement, illustrative ...
07/01/2026

Thrilled to share the full visual brand identity for Grace Kestler and her campaign!

Using color, movement, illustrative elements and typography to build a comprehensive brand that truly tells a story, and shows the heart behind the “why” of this campaign.

Introducing Saddle & Silk Bridal Co. Coming soon to Pleasant Grove Farm - a space where the wild-hearted bride finally f...
06/10/2026

Introducing Saddle & Silk Bridal Co.

Coming soon to Pleasant Grove Farm - a space where the wild-hearted bride finally feels seen. Intimate by design, rare by nature, and rooted in the belief that your love story deserves something just as unique as the relationship you are celebrating.

Stay tuned for more on S&S coming soon. 🤎

10 years.Today marks 10 years of Swell Design. Each day I still wake up and feel like I need to pinch myself that this i...
06/01/2026

10 years.

Today marks 10 years of Swell Design. Each day I still wake up and feel like I need to pinch myself that this is what I’ve built.

When I started this business, I had no idea where it would lead. I just knew I loved design, loved helping people in the early stages of business, or those going through a period of growth, and wanted to build something of my own.

Over the last decade, Swell Design has grown from a dream into a business that has had the privilege of working with hundreds of incredible clients across the country. We’ve created brands, launched websites, celebrated grand openings, supported pivots, and helped bring countless ideas to life.

What I’m most proud of isn’t the number of projects completed or years in business.

It’s the relationships.

▪️The trust clients place in us.
▪️The amazing team of women I work with.
▪️The referrals.
▪️The emails that start with “a friend told me to reach out.”
▪️The way my kids get to see me do work I love.
▪️The tags on Facebook recommending Swell.
▪️The business owners who allow us to be a small part of their story.

There have been seasons of growth, seasons of uncertainty, MANY late nights, early mornings, figuring things out for the first time, and A LOT of podcasts and audiobooks listened to.

And through it all, this business has allowed me to build a career I love while also being present for the people I love most.

To every client, supporter, referral partner, team member, friend, and family member who has been part of this journey: thank you.

Ten years feels both incredibly long and like it flew by in a blink.

Here’s to the first 10 years of Swell Design, and here’s to many more. 🌿

You all helped me build this, thank you!

Hopping on the trend and featuring a small collection of brand marks I’ve created over the past few years.A lot of my wo...
05/12/2026

Hopping on the trend and featuring a small collection of brand marks I’ve created over the past few years.

A lot of my work revolves around letter combinations and integrations, something clients now seek me out for - which I absolutely love.
now

Happy Mother’s Day (weekend) to Mom’s of all kinds.This is my 6th year as a Mom, it feels like I’ve been a Mom for much ...
05/09/2026

Happy Mother’s Day (weekend) to Mom’s of all kinds.

This is my 6th year as a Mom, it feels like I’ve been a Mom for much longer, but also no time at all.

Being a Mom is wonderful, full of laughs, hard, exhausting, beautiful, and the most rewarding part of life. The best thing I ever did was pick a partner who I love to walk through parenthood with me. Otto and Arie are such awesome kids and I’m lucky to be their Mom.

Happy Mother’s Day (tomorrow)!

📷 Photos by during our trip to Marco Island in March.

The Little Miss Muffin - comes with a story to share.During the Discovery Call with this client, we realized that my hus...
04/15/2026

The Little Miss Muffin - comes with a story to share.

During the Discovery Call with this client, we realized that my husband and I were their upstairs neighbors when we lived in Charlotte back in 2016! We had an apartment off the Rea Road exit in South CLT and had never met our downstairs neighbors, but a random inquiry 10 years later connected us!

Even though The Little Miss Muffin primarily makes Macarons, she was kindly given the nickname early in her baking years and it just stuck!

We wanted logo mark crafted from the letters in a way that would be easy to create from a single line of icing, that would feel a bit playful, but still allow for easy legibility with each letter. Swipe for a fun, simple brand pattern we made with the mark.

A soft, pastel palette that contain a variety of colors - such a fun process and love where we ended!

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Charlotte, NC

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