08/04/2026
One assumption almost turned a $75,000 opportunity into a $15,000 mistake.
When a customer's industrial plotter failed, the immediate reaction was to look for the cheapest replacement. The assumption? "They won't spend that much."
But no one had asked the most important question:
What does the customer actually need?
After taking the time to understand their workflow, it became clear they needed another high-end plotter. The right solution cost more than $75,000 and it became one of the best investments they made.
Too often, we let our own assumptions shape the recommendations we give.
The best consultants, sales professionals, and technology partners don't start with price. They start with understanding the customer's business.
Ask better questions.
Understand the problem.
Recommend what truly solves it.
That's how trust is built.