06/17/2026
The FTC is being asked to look at how home search portals handle referrals. π
Between federal scrutiny, MLSs pulling listing feeds, and private exclusives spreading across platforms, the portal wars hit a new gear this month. And buyers are stuck in the middle.
Here's the part that matters for agents: portals can buy inventory and ad budgets. They can't buy the relationship you built at the closing table.
Homebot gives your clients a private home search that keeps that relationship yours:
βοΈ Your name and brand on every listing
βοΈ Zero lead selling, ever
βοΈ Search signals that show you who's getting ready to move
See how Homebot works for agents π https://bit.ly/4ghnU7U