ABOVO

05/26/2026

Play along with us. Which obvious printing terms did we miss?!

05/13/2026

However you say it, you’re right. 🤟🏽 🧑‍🎨

05/04/2026

Pick a color, then become it. Every Monday we meet as a team at 1pm sharp. We talk about the week ahead, projects going on, and - of course - play games.

03/04/2026

A name does a lot more work than people think.
It’s how customers remember you.
How they search for you (remember: no one uses URLs).
How they talk about you when you are not in the room.
A good name can carry an entire brand. A bad one can immediately hold it back.
BetterFed Beef is a fun example. That brand name started as a conversation about what actually makes their beef different. The name ended up doing the storytelling before the first steak ever hit the grill.
We put together a blog that walks through how our naming and rebranding workshops work and why finding the right name is a lot more strategic than it looks.
Also included in this month’s update is a peek at what our team has been up to lately.
Give it a read here:
TeamAbovo.com/resources/business-naming-vegas/

01/07/2026

New year. Not a new brand. Just a better one.

A brand refresh isn’t about tossing everything out. It’s about knowing what’s working, tightening what’s not, and making sure your visuals match your value.

We’ve written about what a brand refresh actually means, why it matters, and how even subtle changes can make your identity feel sharper, stronger, and more aligned with who you are today.

Think of it like finally replacing your favorite hoodie with a blazer that still feels like you. But better.

Start the year off looking like you’ve got it together (even if you’re still figuring it out): TeamAbovo.com/resources/logo-refresh-holidays/

12/04/2025

Life is hard enough already.

Between bills, work, raising kids, and trying to stay on top of everything, people are overwhelmed. So when Family HealthCare wanted to increase vaccinations in our community, we didn’t add more noise.

Instead of shouting “get vaccinated,” we said, “ask your doctor.”

We built a campaign rooted in real conversations—not fear, not pressure. Just helpful reminders from the people who actually know your health history. Local faces. Familiar places. Messages that remind you your provider is a source, not a search bar.

See how we brought the message to life: teamabovo.com/projects/family-healthcare-vaccine-campaign/

11/05/2025

This isn’t just a new logo. It’s a whole new glow.

When Radiant Homes started dreaming up their next chapter, they called us in to help make the brand match the build. They already had the craftsmanship. They just needed the cohesion.

We created a full brand identity that works across every touchpoint—logotype, color palette, typography, alternate marks, patterns, voice, and a guide to bring it all together. Now their site feels like their signage. Their truck decals feel like their business cards. The details align. The experience is unified.

This refresh wasn’t about reinventing Radiant. It was about making the outside match the inside.

Take a closer look at the full glow-up & see what else we've been up to:

This month, we’re putting the spotlight on some of our recent work with Radiant Homes, a team known for building creative, thoughtful, and dream-worthy homes. They’ve always had the craftsmanship and vision. Now, thanks to us, they’ve got a brand that shines just as bright (yes, pun intended).

10/02/2025

Fresh brand, familiar face.
With a new building and a new website in development, the Center for Plastic Surgery saw an opportunity to evolve their brand. Their goal with us was clear: Update the look, elevate the experience, and keep the trust and recognition they’ve spent years building.
We didn’t reinvent the wheel. We refined what was already strong. Sharper typography, a more balanced logo, a new sub-brand for the Medspa, and a streamlined brand guide that equips their team to do the rest.

The result is a brand that feels modern and professional while staying true to its roots. Read even more about this project and what we've been up to this past month:

When the Center for Plastic Surgery in Fargo decided it was time for a new website, they quickly realized that not only did their site need a refresh, their brand needed one too. The goal: Update their look, clarify that they do more than surgery, and make sure their team could own it going forward....

09/03/2025

This rental says F-A-R-G-O (literally).

Porterfield Place is a historic condo turned one-of-a-kind short-term rental. Our team worked with the owner to take the 120-year-old space and create something unforgettable.

Think: custom wallpaper, bold graphics, floral touches that climb the ceiling, and hidden letters that spell “FARGO” if you look closely enough.

The goal wasn’t to build another place to crash. It was to give guests a reason to stay, explore, and snap a few photos while they’re at it.

See the full transformation: TeamAbovo.com/projects/custom-wallpaper-airbnb-design/

Also in this month’s update:
• Reese joined us for a job shadow
• Ally took a field trip to Cows & Co Creamery (and came back inspired and full)
• Border States won big for a video we helped produce
• Andrew joined a roundtable with United Way of Cass-Clay Lead UNITED
• Jack wrapped up his summer internship with us and returned to the University of North Dakota

Explore it all here: TeamAbovo.com/resources/wallpaper-jacks-internship/

08/07/2025

They had a brand anthem. We helped make it a movement.

With 549 GB of raw footage, 7 shoot locations, a giant LED video wall, original music, animation, voiceover, this wasn’t just a video. It was a story brought to life.

States new brand anthem, For the Unstoppable, needed to feel big. Proud. Bold. And fast. In just 1 minute and 45 seconds, it had to inspire 3,000+ employees and introduce a refreshed brand to the world. So that’s what we made. Watch the anthem and go behind the scenes: TeamAbovo.com/resources/brand-anthem-birthdays/