09/04/2026
If your brand got cancelled tomorrow — boycotted, trending for the wrong reasons — do you know what you'd actually do in the first 72 hours?
Two of America's most iconic brands faced exactly that. Same year. Same scale of public backlash. Both were written off by the internet.
One did everything the PR playbook says to do. It destroyed them.
The other did something completely different. They came back stronger.
Episode 139 of Brand Retro breaks down both stories side by side — and gives you the real lesson for your own brand. Worth a listen before you ever need it.
Link in the comments. 👇