Laguna Creek LLC

Laguna Creek LLC Native-owned technology empowering tourism & hospitality operators | Booking • POS • PMS | Grow. Operate. Thrive.

💙 Feeling blessed to have been part of this special cultural experience with the Lummi Nation during  . It was such a gi...
10/25/2026

💙 Feeling blessed to have been part of this special cultural experience with the Lummi
Nation during . It was such a gift to learn, share stories, and connect with so many wonderful people in Indigenous tourism.

Moments like these remind us how much we can learn from one another and the importance of staying connected to the people, places, and traditions that make this work so meaningful. 🪶

A heartfelt thank you to AITA and Setting Sun Circle for such a memorable experience! 🐟🛶

🪶 AI should help Indigenous tourism become more visible and more hospitable.Yesterday at the 28th Annual American Indige...
10/21/2026

🪶 AI should help Indigenous tourism become more visible and more hospitable.

Yesterday at the 28th Annual American Indigenous Tourism Conference, Laguna Creek CEO Wyatt Gilmore shared his perspective on “How AI Will Shape the Future of Indigenous Tourism.”

A few key takeaways:

🔎 Be discoverable. AI-powered search is changing how travelers find experiences. Businesses need websites AI can understand and recommend.

💰 Keep more tourism dollars local. Direct booking options can help Indigenous operators reduce reliance on third-party platforms and their commissions.

🤝 Make hospitality more reflective of our human spirit. AI can help staff anticipate guest needs and create more personalized, meaningful experiences.

🌱 Help smaller businesses compete. Wyatt shared how AI helps Laguna Creek build and customize technology faster to meet operators’ unique needs.

It was especially exciting to see Janette Roush, Chief AI Officer and SVP of Innovation at Brand USA, attend the session!

Wyatt also highlighted Laguna Creek’s conversation with the American Indigenous Tourism Association, grounded in a shared purpose: growing Indigenous tourism and helping travelers discover and book Indigenous-led experiences.

At Laguna Creek, we believe technology should support Indigenous businesses, strengthen their operations, and help them share their experiences on their own terms.

The future of Indigenous tourism should be shaped by Indigenous people.

🙌🏽Packed sessions and great questions from our Tribal communities sharing their stories! Great information and ✨energy b...
10/20/2026

🙌🏽Packed sessions and great questions from our Tribal communities sharing their stories!

Great information and ✨energy being shared and received! We are honored Laguna Creek CEO, Wyatt Gilmore, is part of the impressive speaker list on opening day!

Midway through the day with more to come!

🪶 UP NEXT AT   | Laguna Creek CEO Wyatt GilmoreHow can emerging technologies like artificial intelligence help shape the...
10/20/2026

🪶 UP NEXT AT | Laguna Creek CEO Wyatt Gilmore

How can emerging technologies like artificial intelligence help shape the future of Indigenous tourism while protecting the stories, data, and digital presence of Indigenous communities?

Join Laguna Creek CEO Wyatt Gilmore for an important conversation on “How AI Will Shape the Future of Indigenous Tourism.”
As AI continues to change how travelers discover, book, and engage with tourism experiences, Indigenous tourism operators have an opportunity to explore innovation on their own terms, grounded in their values, sovereignty, and vision for the future.

📅 Today, Tuesday, October 20, 2026
🕥 10:30–11:20 AM
📍 Chinook 2 | Tulalip Resort Casino, Tulalip, Washington

If you’re attending the 28th Annual American Indigenous Tourism Conference, we hope you’ll join Wyatt for this timely discussion. We look forward to learning together and exploring how technology can support Indigenous tourism while keeping Indigenous communities at the center of the conversation.

Good morning from Tulalip! 🪶✨A warm welcome this morning from Tulalip Tribes Chairman Hazen Shopbell, AITA Board Preside...
10/20/2026

Good morning from Tulalip! 🪶✨

A warm welcome this morning from Tulalip Tribes Chairman Hazen Shopbell, AITA Board President Travis Owen, and AITA CEO Sherry L. Rupert set the tone for another inspiring day at . 🌱

Last night’s record-breaking Welcome Reception celebrated the people and Nations carrying ancestral knowledge and traditions forward through Indigenous tourism. It was also “Nizhoni-hei” (wonderful) to see Navajo Nation President Buu Nygren and First Lady Jasmine Nygren welcomed by AITA leadership. 🤗

Coming up soon, Laguna Creek CEO Wyatt Gilmore will lead a breakout session on how AI will shape the future of Indigenous tourism. More to come, so stay tuned! 🙌🏽

Grateful for the connections, the shared purpose, and the opportunity to learn from one another. May the day continue in cedar-encircled prayers. 💙

🪶 DAY 1 | AITC 2026 - Pre-Conference DayFrom pre-conference setup to the energy of being together, the excitement is bui...
10/19/2026

🪶 DAY 1 | AITC 2026 - Pre-Conference Day

From pre-conference setup to the energy of being together, the excitement is building at the 28th Annual American Indigenous Tourism Conference!

The people, their presence, passion, and shared purpose are what make this gathering so special. ✨

We’re looking forward to learning from fellow Indigenous tourism leaders, sharing what Laguna Creek is working toward, and exploring how technology can strengthen Indigenous tourism while supporting economic and data sovereignty.

The “Business of Art Seminar” is happening now and pictured.

Indigenous Tourism is Sovereignty in Action.

📍 Tulalip Resort Casino | Tulalip, WA
📅 October 19–22, 2026

OCTOBER 12INDIGENOUS PEOPLES DAYIt was inspiring to see all the celebrations and recognition of Indigenous Peoples - we ...
10/13/2026

OCTOBER 12
INDIGENOUS PEOPLES DAY

It was inspiring to see all the celebrations and recognition of Indigenous Peoples - we are still here, carrying on our traditions and livelihoods in our respective ways.

The Laguna Creek team spent the day with a valued client to strengthen and uphold the economic and data sovereignty of the Navajo Nation.

We are clothed, protected, and motivated forward by the prayers, vision, and fortitude of our ancestors.

It is AWE-mazing what our Indigenous communities are doing today and the bright future we are planning together.


#

We’re grateful to the American Indigenous Tourism Association for featuring our CEO, Wyatt Gilmore in this year’s AITC 2...
10/07/2026

We’re grateful to the American Indigenous Tourism Association for featuring our CEO, Wyatt Gilmore in this year’s AITC 2026 Session Spotlight.

Wyatt will be leading a conversation on “How AI Will Shape the Future of Indigenous Tourism”, exploring how AI is already changing the way travelers discover, book, and interact with tourism businesses.
For us, the conversation goes beyond adopting new technology. It’s about making sure Indigenous businesses are prepared to participate in this changing digital landscape while maintaining greater control over their data, voices, stories, and digital presence.

AI is changing the tourism journey. Indigenous tourism has an opportunity to help shape what comes next.

We’re looking forward to seeing everyone at AITC 2026 and continuing this important conversation.

📍 Tulalip Resort Casino | Tulalip, WA
📅 October 19–22, 2026

Thank you, AITA, for the spotlight and for creating space for this conversation.



Lane Sundown Gilmore | Jocelyn Billy-Upshaw

AI is already changing how travelers decide where to go, what to book, and which businesses they trust.

At this year’s conference, Wyatt Gilmore, CEO at Laguna Creek LLC, will explore what that shift means for Indigenous tourism — from AI search optimization and booking technology to itinerary tools, reviews, and conversational interfaces.

The bigger question: How can Indigenous businesses use emerging technology while maintaining greater control over their data, voices, and digital presence?

Register today and join the conversation.

28th Annual American Indigenous Tourism Conference
📅 Oct. 19-22, 2026
📍 Tulalip Resort Casino | Tulalip, Washington
🔗 https://americanindigenoustourism.org/aitc/

The Sovereignty Behind the TechnologyOne of the things we value most about working in Native technology is the people we...
09/25/2026

The Sovereignty Behind the Technology

One of the things we value most about working in Native technology is the people we get to meet along the way.

At NAFOA Fall Finance & Tribal Economies Conference, we had the opportunity to connect with Navajo businesses, Tribal professionals, and leaders from across Indian Country who are working on some of the most important questions facing our communities from Tribal finance to economic development, Tribal self-determination, technology, and AI & data sovereignty.

As a Native-owned technology company, Laguna Creek also had the opportunity to raise an important question:

Who owns and benefits from the data generated by Tribal governments and Tribal businesses; and, the transactions flowing through their technology platforms?

Too often, the subscription price for a platform tells only part of the story. The real value can be in the transactions, customer relationships, bookings, operational data, and other information generated every day by the businesses using that platform.

For us, this isn't simply a technology question.

It is a sovereignty question.

Tribal and Indigenous Nations have inherent rights to govern information about their people, communities, lands, businesses, history, and culture. As AI increasingly depends on data, protecting that sovereignty becomes even more important.

Laguna Creek is grateful to be part of this conversation, and, even more grateful to connect with people across Indian Country who are thinking about these issues, challenging the status quo, and helping build a future where Native communities have greater ownership, control, and benefit from their own digital economies.

The future of Tribal/Native technology should not simply be built for Indian Country. It should be built with, and increasingly by, Indian Country.


Wyatt Gilmore| Lane Sundown Gilmore | Jocelyn Billy-Upshaw |

As many across the United States commemorate the nation's 250th anniversary this Fourth of July, Laguna Creek honors the...
07/05/2026

As many across the United States commemorate the nation's 250th anniversary this Fourth of July, Laguna Creek honors the enduring strength, resilience, and sovereignty of Tribal Nations—the first sovereign Nations of this land, whose histories form the foundation of America's story.

We recognize the generations of Native communities who have stewarded these lands, preserved their cultures, and shared their stories since time immemorial. We are grateful to support Tribal and non-Tribal tourism operators in sharing those stories with visitors from around the world.

Wishing everyone a safe and meaningful,
reflective Independence Day.

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100 N Gilbert Road, #202
Gilbert, AZ
85234

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