Avalanche Creative

Avalanche Creative Building momentum for your business. Avalanche Creative is a website performance marketing agency.

We take ownership of website performance and build the trust signals that make you the clear choice where your customers search. Our approach combines AI-powered, human-driven content, SEO refined over a decade and adapted to a changing landscape, and user-focused web design to build trust and maximize visibility where it matters most.

Happy birthday, Jennie! 🎉🎂🎈We're manifesting the perfect day for you!
06/19/2026

Happy birthday, Jennie! 🎉🎂🎈

We're manifesting the perfect day for you!

AEO is mostly good SEO.That's what Lance shared with us at AI Search Decoded back in May, and it still holds true.The ta...
06/18/2026

AEO is mostly good SEO.

That's what Lance shared with us at AI Search Decoded back in May, and it still holds true.

The tactics behind "AEO"and "GEO" that we've seen so far have always been part of a strong SEO strategy and good brand marketing and PR.

Take "Chunking" for instance. Writing in a way that's concise, helpful and direct is something Google has wanted from content for years, and search engine optimizers know that.

Citations might feel more important now, but having people and other organizations reference you where it matters, and in a positive way, has always been good for your brand.

For the vast majority of brands, the juice from the small sliver of genuinely AEO-specific tactics isn't worth the squeeze. Things like adding markdown file versions of your content for LLMs, or dropping in an llms.txt file.

Focus on doing good marketing.

06/17/2026

Before you publish one more blog post, look at the ones you already have.

Search engines and AI tools reward quality and expertise over sheer volume. So a pile of old, thin pages can drag down your best ones.

Think of it like cleaning out your garage.

Here's a simple way to sort every page on your site:

▪️What Sticks: pages that prove you know your stuff and bring in leads
▪️What to Fix: solid topics that need fresh proof or a point of view
▪️What to Nix: pages built for a keyword that never helped a buyer
▪️What to Add to the Mix: questions your audience asks that you haven't answered yet

Watch the full episode for the whole framework.

Friday feel-good moment 👏Over the last six months, most of the internet has watched its traffic from AI tools like ChatG...
06/12/2026

Friday feel-good moment 👏

Over the last six months, most of the internet has watched its traffic from AI tools like ChatGPT, Claude, and Gemini drop. One of our clients is seeing the opposite.

Here's the proof 👇

06/10/2026

Want to know what AI thinks your business does? Ask it.

Your site teaches AI tools like ChatGPT, Gemini, and Claude about your business, who you help, and why someone should choose you.

If your site is unclear, so is their answer.

Try this audit:

1. Ask an AI tool to visit your site
2. Have it describe who you serve and what you solve
3. Compare its answer to yours
4. Anywhere it guesses or fills in blanks, you've found a gap to close

Save this and run it before your next website update.

Follow for more marketing tips.

Happy Avalanchiversary, Nick!You've only been with us a year, and yet it feels so much longer. Thank you for everything ...
06/09/2026

Happy Avalanchiversary, Nick!

You've only been with us a year, and yet it feels so much longer.

Thank you for everything you do. Our team is better with you on it.

Friday feel-good moment 👏One of our home services clients shared some exciting updates with us this week:▪️ 150–200 inbo...
06/05/2026

Friday feel-good moment 👏

One of our home services clients shared some exciting updates with us this week:

▪️ 150–200 inbound calls per day
▪️ Added two new office team members to help manage demand
▪️ They're booking some of the largest jobs in company history

We couldn't be happier for them!

06/03/2026

Stop being a headline-reactive marketer.

It's easy to get caught up in every new study that comes out, but you need to quit panicking over someone else's data.

In this Marketing Minute, Lance reviews two studies and explains how focusing on your buyers and business goals builds a stronger content strategy with better visibility.

Follow for more marketing moments.

This month, we’re celebrating Searrah for truly embodying our Core Value of Positivity!Searrah has supported our communi...
05/29/2026

This month, we’re celebrating Searrah for truly embodying our Core Value of Positivity!

Searrah has supported our community engagement efforts and helped make our May event a huge success. Even during a busy month with the company retreat, she balanced her normal workload while continuing to step up wherever needed.

Her hard work behind the scenes and positive attitude made a huge impact.

05/27/2026

Every business has the same marketing goals: more traffic, more leads, more revenue. Goals are not what create growth. Systems are.

In this week's Marketing Minute, Lance walks through how to identify what is actually driving results and how to build the consistency that moves the needle over time.

Follow our page for more marketing tips every week.

Address

Grand Rapids, MI
49506

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+16169656743

Website

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