02/24/2026
This Snapple rebrand is leaning into their 90's roots. The logo, the shape of the bottle, and the label all harken back to the original.
Their original brand story starts with a bang and a snap:
𝘖𝘯𝘦 𝘧𝘰𝘶𝘯𝘥𝘦𝘳, 𝘓𝘦𝘰𝘯𝘢𝘳𝘥 𝘔𝘢𝘳𝘴𝘩, 𝘸𝘰𝘶𝘭𝘥 𝘭𝘢𝘵𝘦𝘳 𝘴𝘢𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘷𝘦𝘯𝘵𝘶𝘳𝘦 𝘵𝘩𝘢𝘵 𝘩𝘦 𝘬𝘯𝘦𝘸 “𝘢𝘴 𝘮𝘶𝘤𝘩 𝘢𝘣𝘰𝘶𝘵 𝘫𝘶𝘪𝘤𝘦 𝘢𝘴 𝘢𝘣𝘰𝘶𝘵 𝘮𝘢𝘬𝘪𝘯𝘨 𝘢𝘯 𝘢𝘵𝘰𝘮 𝘣𝘰𝘮𝘣.”
𝘈𝘴 𝘛𝘩𝘦 𝘕𝘦𝘸 𝘠𝘰𝘳𝘬 𝘛𝘪𝘮𝘦𝘴 𝘯𝘰𝘵𝘦𝘥 𝘪𝘯 𝘔𝘢𝘳𝘴𝘩’𝘴 2013 𝘰𝘣𝘪𝘵𝘶𝘢𝘳𝘺, 𝘵𝘩𝘦 𝘵𝘩𝘳𝘦𝘦 𝘮𝘦𝘯 “𝘥𝘪𝘥 𝘸𝘪𝘯𝘥 𝘶𝘱 𝘮𝘢𝘬𝘪𝘯𝘨 𝘢 𝘣𝘰𝘮𝘣 𝘰𝘧 𝘴𝘰𝘳𝘵𝘴: 𝘢 𝘣𝘢𝘵𝘤𝘩 𝘰𝘧 𝘤𝘢𝘳𝘣𝘰𝘯𝘢𝘵𝘦𝘥 𝘢𝘱𝘱𝘭𝘦 𝘫𝘶𝘪𝘤𝘦 𝘵𝘩𝘢𝘵 𝘢𝘤𝘤𝘪𝘥𝘦𝘯𝘵𝘢𝘭𝘭𝘺 𝘧𝘦𝘳𝘮𝘦𝘯𝘵𝘦𝘥, 𝘴𝘩𝘰𝘰𝘵𝘪𝘯𝘨 𝘴𝘤𝘰𝘳𝘦𝘴 𝘰𝘧 𝘣𝘰𝘵𝘵𝘭𝘦 𝘤𝘢𝘱𝘴 𝘴𝘬𝘺𝘸𝘢𝘳𝘥.” 𝘛𝘩𝘢𝘯𝘬𝘧𝘶𝘭𝘭𝘺, 𝘵𝘩𝘪𝘴 𝘩𝘢𝘱𝘱𝘺 𝘢𝘤𝘤𝘪𝘥𝘦𝘯𝘵 𝘴𝘱𝘢𝘳𝘬𝘦𝘥 𝘢 𝘵𝘳𝘢𝘯𝘴𝘪𝘵𝘪𝘰𝘯 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘯𝘢𝘮𝘦 “𝘜𝘯𝘢𝘥𝘶𝘭𝘵𝘦𝘳𝘢𝘵𝘦𝘥 𝘍𝘰𝘰𝘥 𝘗𝘳𝘰𝘥𝘶𝘤𝘵𝘴” 𝘵𝘰 “𝘚𝘯𝘢𝘱𝘱𝘭𝘦,” 𝘢 𝘱𝘰𝘳𝘵𝘮𝘢𝘯𝘵𝘦𝘢𝘶 𝘰𝘧 “𝘴𝘯𝘢𝘱𝘱𝘺” 𝘢𝘯𝘥 “𝘢𝘱𝘱𝘭𝘦.” 𝘚𝘯𝘢𝘱𝘱𝘭𝘦’𝘴 𝘣𝘰𝘵𝘵𝘭𝘦𝘴 𝘸𝘦𝘳𝘦 𝘮𝘢𝘥𝘦 𝘧𝘳𝘰𝘮 𝘢 𝘳𝘰𝘶𝘯𝘥𝘦𝘥 𝘨𝘭𝘢𝘴𝘴, 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘥 𝘣𝘳𝘪𝘨𝘩𝘵 𝘤𝘰𝘭𝘰𝘳𝘴 𝘢𝘯𝘥 𝘢 𝘴𝘭𝘪𝘨𝘩𝘵𝘭𝘺 𝘤𝘶𝘳𝘴𝘪𝘷𝘦 𝘭𝘰𝘨𝘰, 𝘢𝘯𝘥 𝘦𝘮𝘪𝘵𝘵𝘦𝘥 𝘢 𝘴𝘢𝘵𝘪𝘴𝘧𝘺𝘪𝘯𝘨 “𝘴𝘯𝘢𝘱” 𝘴𝘰𝘶𝘯𝘥 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦 𝘰𝘱𝘦𝘯𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘢𝘱."
How will this beverage compete with all of the fortified drinks with added protein, probiotics, vitamins, minerals, C*D, THC, etc?
Perhaps just positioning themselves as just tea and juice is enough, along with the nostalgia.
I would love to know what other brand experts think!
https://www.fastcompany.com/91495432/snapple-is-ready-for-its-big-comeback?utm_source=DIELINE&utm_campaign=88aa3d3874-EMAIL_CAMPAIGN_2025_07_14_05_54_COPY_01&utm_medium=email&utm_term=0_-fe07f00599-230140021&mc_cid=88aa3d3874&mc_eid=9ea482ff3c
Snapple
The brand just announced a visual refresh and new marketing efforts that tap into its '90s heyday.
