Crown Creative

Crown Creative A creative agency for hospitality. NYC | Belfast | London

A few sunny days in Paris. 🇫🇷 Part reward, part research trip.Looking, listening, tasting...and remembering there’s only...
09/04/2026

A few sunny days in Paris. 🇫🇷
Part reward, part research trip.
Looking, listening, tasting...and remembering there’s only so much you can learn about hosptiality from a screen.

Crown Creative, Paris, August 2026 🇫🇷48 hours exploring some of the city’s best coffee, smash burgers, chilled red wine,...
09/01/2026

Crown Creative, Paris, August 2026 🇫🇷

48 hours exploring some of the city’s best coffee, smash burgers, chilled red wine, pizza, pastries and retail. At Crown, we strongly believe experiences like this inform our work and shape our creative process. Seeing one of Europe’s best hospitality cities in full bloom has left us full of ideas and raring to go for the final quarter of the year. It’s going to be a good one. More from Paris, including plenty of hot takes, to come. 🥐🍷

Meet India McDonald, who joins Crown Creative in London as a Senior Project Manager. India’s always been drawn to workin...
08/20/2026

Meet India McDonald, who joins Crown Creative in London as a Senior Project Manager.

India’s always been drawn to working with brands at their most pivotal moments - starting her career in Melbourne across PR and talent, before moving to London, where she’s worked in in creative project management across brand strategy and design for a portfolio of luxury clients.

Outside of work, she’s usually got a flat white in hand, a trip on the horizon, and a Pinterest board on the go - which explains falling into creative project management for travel and hospitality.

We’re delighted to have her on the team.

Bennie’s at The Kithmore is a story of family, food and place.Inspired by Margaret Bennie’s treasured recipe book, her h...
08/17/2026

Bennie’s at The Kithmore is a story of family, food and place.
Inspired by Margaret Bennie’s treasured recipe book, her handwriting shaped the warm, nostalgic wordmark.

This sense of heritage continues through the interiors, including signage hand-painted by Thomas Paints. Brand and space were designed as one, creating an identity that feels inseparable from its surroundings.

Discover the full case study on our website.

It’s all in the layers.A muted palette, warm timbers, tactile fabrics and collected artwork by Carrie Neely bring depth ...
08/13/2026

It’s all in the layers.
A muted palette, warm timbers, tactile fabrics and collected artwork by Carrie Neely bring depth and character to Bennie’s, creating a space that feels comfortable, familiar and lived-in.

Interior Design by Crown Creative alongside Wirefox and ICA.

From morning coffee to long lunches, a pint after a round to cocktails over dinner. Bennie’s was designed to move effort...
08/13/2026

From morning coffee to long lunches, a pint after a round to cocktails over dinner. Bennie’s was designed to move effortlessly through the day, with intimate corners, comfortable seating and the warmth of a great neighbourhood pub.
Familiar, relaxed and made to settle into. A place for hotel guests, visitors and St Andrews locals alike.

Interior Design by Crown Creative alongside Wirefox and ICA.

Introducing the interiors of Bennie’s.Our take on the neighbourhood clubhouse, nestled within The Kithmore in the heart ...
08/13/2026

Introducing the interiors of Bennie’s.
Our take on the neighbourhood clubhouse, nestled within The Kithmore in the heart of St Andrews.

Rich timber, heritage detailing and layers of warmth and character come together to reimagine the traditional Scottish pub through a more refined, contemporary lens. A place made for locals and visitors alike, from a pint after a round to long lunches, dinner with friends and evenings around the bar.

Designed by Crown Creative alongside Wirefox and ICA.

We normally share the finished brand. This time, we’re taking you behind the scenes of making The Kithmore .Two years of...
08/12/2026

We normally share the finished brand. This time, we’re taking you behind the scenes of making The Kithmore .
Two years of research trips, site visits, archive digging, sketches, bespoke typography - and even a few rounds of golf. Research, after all. ⛳️ 🏌️‍♂️

Discover how it all came together. Full case study now live on our website.

It’s all in the details.Inspired by the rich visual language of golf, we developed a collection of playful marks, motifs...
08/11/2026

It’s all in the details.
Inspired by the rich visual language of golf, we developed a collection of playful marks, motifs and graphic elements that extend The Kithmore identity across every part of the guest experience.

From in-room collateral and hand-painted signage to scorecards, golf merchandise and the smallest printed details, every touchpoint has been carefully considered and designed. A brand built to be discovered, one detail at a time.

A hotel reimagined. Introducing The Kithmore. A complete transformation of one of St Andrews’ most historic hotels, fro...
08/10/2026

A hotel reimagined. Introducing The Kithmore.
A complete transformation of one of St Andrews’ most historic hotels, from naming and strategy through to brand identity, interiors, art direction, website and rollout.
A huge thank you to Marram Hotels and the wider project team for trusting us to help shape this new chapter.
Case study now live on our website.

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32 Mercer Street
New York, NY
10013

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+12037107309

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