06/04/2026
Is SEO dead… or just evolving?
There’s a lot of noise around GEO (Generative Engine Optimization) right now—but here’s the reality:
SEO isn’t going anywhere.
Search behavior is expanding, not disappearing. People are still using Google, while also turning to AI tools for answers. The brands that win will be the ones that show up in both.
Strong websites, clear content, and authority still matter. GEO just builds on top of that—helping your content get surfaced in AI-generated results.
It’s not SEO vs GEO.
It’s SEO + GEO.
Adapt, don’t abandon.