Search Control

08/27/2026

We have $100K+ in ad spend managed every month.

So yeah… we know a thing or two about PPC.

We just wish our personal budgets came with that many zeros. 😂

We help businesses turn paid search into something more strategic than “I clicked Boost and hoped for the best.”

07/22/2026

Your customers are searching every day. If your website isn’t showing up, your competitors may be getting the clicks.

We help businesses improve their online visibility with SEO, website design, PPC, social media marketing, and more. (searchcontrol.com)

📈 Ready to improve your digital presence?

07/17/2026

This is a great look into how brands can seriously fail their social media strategies. We can make sure that doesn't happen to you!

Learn from 8 cringey social media brand fails and discover practical tips to avoid costly mistakes, protect your reputation and improve your marketing strategy.

06/25/2026

Online brand value does not stem from your follower count. It’s a vanity metric which will goad you into thinking your content is more impactful than it is. Creators, surely the experts of the social media economy, have long preached the dangers of believing in hollow followers.

The real metric to chase is a deep relationship which will not only reward your business and increase your trustworthiness, but the social apps will reward you with more eyes.

Engage, engage, engage!

Every interaction is vital for your visibility!

06/17/2026

Social marketing and advertising coming to Connected TV? More reason to get your company and brand in the digital space!

06/09/2026

With the World Cup kicking off this week, and it being the first time in over 30 years in the U.S., who do you have taking home the title? Going to any of the matches?

06/03/2026

Did you know:
Over 60% of smartphone users have purchased products after first discovering them on platforms like Instagram, TikTok, or Facebook?

Nearly two-thirds of Gen Z and Millennials have made purchases influenced by brand posts or influencers, often making impulse buys every few weeks.

Is your brand and business on social media, AND reaching the right people?

05/28/2026

Social media has become one of the main ways consumers discover new businesses and products.29.7 percent of consumers discover new brands and products through social media ads. Roughly 1/4 of consumers ages 16 to 34 discover brands through social media comments, recommendations and engagement across social platforms.

For small businesses, that creates opportunities to get in front of new customers without the kind of advertising budget larger brands rely on.

05/08/2026

Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is working.

Unlike general metrics — like impressions or likes — KPIs are tied to specific business goals.

KPIs help answer questions like:

Is our content strategy working?
Are we reaching the right people?
Are we getting results that help the business?

Do you know your KPIs?

05/01/2026

Gen Z likes when brands on social media lean into virality, memes, and content that feels natural to their feeds-
-Gen Z wants brands to create ads that blend seamlessly into the rest of their feeds
-They think brands should tap into viral moments—and even create their own
-They want brands to make memes, using Gen Z’s voice in a way that’s not cringe-worthy