Click Strategies

11/03/2025

Great guide!! But BEFORE you start your website, hire an SEO expert to help you clarify what you need and develop a realistic strategy that meets your overall business goals!

This guide shows you how to build the perfect small local business site to earn your customers' attention, clicks, trust, sales, reviews, and referrals.

09/26/2025

Goodbye Ms. American Pie

A judge’s remedy for the company’s illegal monopolization of search may worsen the problem.

04/21/2025

Let’s hope so.

On Monday, the tech giant and the U.S. government face off in court over how to fix the company’s online search monopoly. The outcome could alter Google and Silicon Valley.

12/18/2024

https://whitespark.ca/blog/coping-with-google-disappointments-what-to-do-when-you-feel-let-down/?utm_source=insider.whitespark.ca&utm_medium=newsletter&utm_campaign=what-to-do-when-google-is-not-helping-you&_bhlid=2700bf6fd1c0a5608ec5d6c9f17ef45ce7296b92

This article is a resource for coping with and responding to problems with local SEO from the perspective of a small business owner.

08/05/2024

Finally … 20 years too late!!

https://www.forbes.com/sites/brianbushard/2024/08/05/google-illegally-acted-as-a-search-monopoly-judge-rules-in-major-case/

06/20/2023

Creating a strategy is work. Implementing a strategy is tougher work. That’s why we are here to help! ↗️

Moz’s new SEO Director shares his process for implementing data-driven, actionable SEO strategies for companies big and small.

04/16/2023

https://www.cbsnews.com/news/how-googles-dont-be-evil-motto-has-evolved-for-ai-age-60-minutes-2023-04-16/

Google CEO Sundar Pichai told 60 Minutes the company's founding motto includes more nuance, but still underpins its values.

04/10/2023

If you haven't yet set up GA4 yet, or are on the fence, now is the time to take a look at what else is out there and how the landscape has changed.

03/01/2023

On Google Local Business Listings (or whatever they call them these days), it is easier to edit another business listing by adding the category "public toilet" than the category "law firm".

01/31/2023

https://www.youtube.com/watch?v=ekbzyx0SITw

ChatGPT seems to have become the holy grail of all knowledge, and many people think that it can replace actual research. Well, I disagree. Especially when it...

11/19/2022

Fundamentals Local Search Marketing Local Listings and SEO Setting Up Local Business Listings Local Business Categories Claiming Local Listings Local Citations Duplicate Business Listings Local Business Reviews and Ratings Understanding Review Guideline...