10/26/2026
Every major ad platform defaults to optimizing for conversion volume. That is not a flaw. It is what most advertisers ask for.
The problem is that a customer who buys once and disappears looks identical to a customer who buys six times a year at full margin, because you gave the platform the same signal for both.
Connecting your CRM's purchase history and LTV tiers to your bidding layer changes that. The algorithm bids higher for prospects who resemble your best customers and lower for those ...