Glacial Multimedia, Inc.

04/21/2026

Elective vision correction consultations are declining. The practices that are growing are doing things differently.

Our CMO, Spenser Pontbriand, will be a featured speaker in an upcoming webinar hosted by Liine.

Alongside Ross Bell, he’ll break down how Herzig Eye Institute increased bookings by 124% while reducing cost per booking by 55% without increasing ad spend.

Get a clear look at what’s actually working right now and how to apply it to your own practice.

📅 Wednesday, April 29 at 1 PM ET

Register through the link below:
https://heyor.ca/JRlT3U

04/15/2026

The Glacial team had an incredible time at ASCRS 2026. 🌟

From reconnecting with clients to meeting new faces and diving into meaningful conversations, it was an energizing and impactful experience for our team.

We had the opportunity to be part of some incredible moments, including:
• Lindstrom Legacy Gift Club Reception
• ZEISS Refractive User Group Meeting
• Video shoot with Lenstec, Inc.
• Dart Night Event with Promptly

Each of these moments reinforced the power of collaboration across ophthalmology and the importance of continued innovation in how practices grow and connect with patients.

Grateful for the conversations, partnerships, and energy throughout the event.

04/10/2026

“They actually do what they say they’re going to do.”

It’s a simple statement, but in marketing, it makes all the difference.

Dr. Brett Mueller, Dr. Alison Early, Dr. Sandra Yeh, and Melissa Ciccarelli, COE share what stood out most in their experience. From true collaboration to a deep understanding of medical marketing, it’s about building strategies that are aligned, effective, and built to last.

Because when your expertise and the right marketing strategy come together, growth becomes a lot more predictable.

If you’re looking for a partner who understands your space and follows through, let’s connect: glacial.com/contact-us

04/10/2026

Your patients are streaming. Are you showing up?

Connected TV (CTV) lets you reach viewers where they’re watching, deliver precise targeting, and measure real results. It’s the power of TV combined with the accountability of digital marketing.

If you’ll be at ASCRS 2026, stop by Booth #1259 to learn how CTV can put your practice in front of the right patients at the right time.

04/09/2026

What should a marketing partnership actually feel like?

Not transactional. Not one-sided.

Collaborative. Thoughtful. Built around you.

Dr. Brett Mueller, Dr. Alison Early, and Melissa Ciccarelli, COE, share what stood out most in their experience working with Glacial. From real-time feedback and collaboration to building something that truly reflects their practice, every step was designed to feel seamless and supportive.

Because the best results do not come from a one-size-fits-all approach. They come from listening, adapting, and working together to find the right solution.

Looking for a marketing partner who truly collaborates with you? Learn more here: www.glacial.com/contact-us

04/08/2026

Patients move at their own pace.

Some are just beginning to research, some are comparing options, and some are ready to book. The question is, will your practice be part of that journey?

By creating guided patient experiences on your website and across your digital marketing, you can meet patients where they are, educate them, and move them toward a consultation.

If you’ll be at ASCRS 2026, stop by Booth #1259 to see how you can make sure every patient journey ends with you.

04/07/2026

Why settle for clicks when you can get consults?

Traffic alone doesn’t grow your practice. The real wins come from turning the right visitors into booked appointments and completed procedures.

Some practices are now generating twice the leads at half the cost by focusing on campaigns built for real outcomes. Smarter targeting, better tracking, and strategies designed for consults instead of vanity metrics make all the difference.

If you’ll be at ASCRS 2026, stop by Booth #1259 to see how your marketing can deliver measurable results.

04/06/2026

Your website shouldn’t just inform, it should guide.

Patients aren’t always ready to book the moment they land on your site. Some are researching, some are comparing, and some just need the right information at the right time to take the next step.

Interactive patient journeys meet visitors where they are, educate them, build trust, and move more patients toward consultations.

If you’ll be at ASCRS 2026, stop by Booth #1259 to see how a smarter website can transform your patient engagement.

Turn your website into a tool that actively drives new consultations.

04/03/2026

Stop chasing clicks. Start driving consults.

Traffic alone doesn’t grow a practice. What matters is turning the right patients into booked appointments and completed procedures.

Campaigns should be built around real outcomes, not vanity metrics. That means smarter targeting, better tracking, and a strategy focused on consults from the start.

If you’ll be at ASCRS 2026, come find us at Booth #1259.

Let’s talk about how to make every marketing dollar work harder.

04/02/2026

“AI told me to come here.”

It’s something more practices are starting to hear, and it’s only going to become more common.

Patients aren’t just searching on Google anymore. They’re turning to tools like ChatGPT to research symptoms, compare providers, and decide where to book.

The question is, will your practice be one of the ones they find and trust?

If you’re heading to ASCRS 2026, we recommend stopping by Booth #1259.

Let’s talk about how AI search is already shaping patient decisions and what you can do now to stay visible, competitive, and top of mind.

02/06/2026

Search is changing fast and traditional SEO is no longer the full story.

We officially launched our AI Search GEO/AEO Boost Package, built for medical practices that already have strong SEO and want to stay visible as AI-driven search tools increasingly shape how patients find and evaluate providers.

After extensive testing with practices nationwide in 2025, we identified what actually influences AI visibility, citations, and recommendations and turned those insights into a customizable, next-generation optimization framework.

This is not a replacement for SEO.
It’s the next layer.

If your practice is thinking beyond rankings and toward being understood, trusted, and referenced by AI search platforms, this is where the future is headed.

Read more in the full press release at the link below:
https://www.newswire.com/news/glacial-multimedia-launches-ai-search-geo-aeo-boost-package-to-enhance-22722498

Glacial Multimedia Launches AI Search GEO/AEO Boost Package to Enhance SEO Programs for Medical Practices Press Release • Feb 4, 2026 15:13 UTC PORTLAND, ME, February 4, 2026 (Newswire.com) - Glacial Multimedia, a leading digital marketing agency specializing in healthcare and medical practices, t...