06/11/2026
Memorial Day is starting to look a lot like Black Friday for summer brands.
Across our client portfolio, median revenue grew +39.5% YoY during Memorial Day weekend (Friday–Monday) for brands that ran sales.
Fewer brands leaned on aggressive promotions this year, making the sales that did run stand out more. Pair that with improving consumer sentiment, especially compared to last year's tariff-driven uncertainty, and it created a stronger environment for brands heading into summer.
The trend is becoming hard to ignore: Memorial Day is increasingly one of the most important revenue-driving moments of the year for outdoor and active lifestyle brands