08/28/2026
Five years ago, Cynthia Soowal joined Hawke as a Social Media & Influencer Marketing Manager. Today, she’s our Sr. Director of Affiliate & Social Media Marketing, leading strategy across organic social, influencer, affiliate, and social commerce for 80+ brands.
And if you know how much social has changed in the last five years, you know that’s no small feat.
As TikTok, creator marketing, affiliate, and social commerce have transformed the way brands connect with consumers, Cynthia has been right there helping evolve Hawke’s offerings alongside them.
She has a rare ability to balance big creative ideas with real business impact, while building the teams and processes that bring those ideas to life.
Her team will also tell you she’s the person who keeps everyone organized, prepared, and moving forward. She’s someone you can count on when things get busy, someone clients trust, and someone who genuinely cares about making the people around her better.
Five years of growth, leadership, and making the entire team stronger.
We’re incredibly lucky to have you, Cynthia. Here’s to everything you’ve built at Hawke and everything still to come! 🦅
