RoundPeg

06/24/2026

Did you know? Americans alone make up less than 5% of the world’s population yet generate 15-20% of its waste.

Whether it's unconscious capitalism, built-to-break manufacturing or our never-ending quest for convenience... it’s clear that our habits are FAR from sustainable.

Discover what we learned when we followed in the footsteps of fellow B Corp (SPOILER ALERT: food packaging is the enemy!):

If we want to reduce waste on at scale, we need to make it convenient to do so. That's what we learned from our "Day Without Waste."

06/22/2026

There are lots of reasons brand campaigns focus on social impact -- and these examples from last year show how effective they can be! But beware: consumers see right through good washing, so authenticity is key. Remember Pepsi??

How does social good fit into a marketing campaign? Brand activism has become a popular trend lately. How can a brand benefit from it?

06/19/2026

We see three big trends powering impact this year, all beginning with the letter C: Carbon Accounting; Collaborations; and the Climate Generation. Read on https://roundp.co/3ILEpWf

06/17/2026

Ever wonder what traits define entrepreneurs? And is it any different for social entrepreneurs? Excellent definitions and data points on entrepreneurship in the U.S. https://roundp.co/3vq9D1i

06/15/2026

Alisa Herr is not only a in tech, she's a mom and has a degree in .

We learned lessons in , resilience, and following your own path when we chatted with her here: https://roundp.co/3ucFkHG

Learning from Founding Mothers in the B Corp community is at the core of what we do in this blog. Our most recent interview features Alisa Herr, Founder and CEO of Unity Web Agency.

06/12/2026

Looking for , safe, clean bathing products for your ? We recommend Dr. Bronner's, EO Products, Goddess Garden Organics & The Honest Company! Discover recommendations for diapers, baby food + more on our blog: https://roundp.co/2FIkity

Eco-friendly food, diapers, bathing and household cleaning products don't just make for a happy and healthy planet – they make for a happy and healthy baby!

06/10/2026

Do you know your company's Purpose? If not, your customers don't, either! Your Purpose is critical for building your brand advocates.
Get your guide to defining your Purpose now.

Would your company be missed if it disappeared tomorrow? Not your product, your company. If you’re not sure, ask yourself and your team: • Why do we exist? • What difference does our company make in the world and in the lives of others? As more socially responsible businesses form – and succ...

06/08/2026

Consumers are demanding more responsibility AND meaning from brands. Discover the quadruple bottom line and how Purpose leads to greater customer experience, loyalty, community AND good.

We can only prove that business can be a force for positive change if we let our Purpose guide everything we do – and share it with the world.

06/05/2026

Did you know that trees communicate and look after each other? We didn't either! Until we went deep into a literary binge and learned some amazing things about trees.

Learn more about Mother Nature any time of the year and take a look:

https://roundp.co/32T5yDj

06/03/2026

Did you know the average U.S. citizen produces 2,076 pounds of trash per year? Yep, we’re pretty wasteful! We could blame this on capitalism, our endless consumption, the built-to-break approach to modern manufacturing or our never-ending quest for convenience- BUT it’s clear that our habits are FAR from sustainable.

In an effort to understand our personal contributions to this wasteful problem, we decided to follow in the footsteps of fellow B Corp and try for A Day Without Waste.

Check out the 4 things we learned!

If we want to reduce waste on at scale, we need to make it convenient to do so. That's what we learned from our "Day Without Waste."