RoundPeg RoundPeg is the marketing consultancy that works with B Corps and other for-benefit businesses to am Have something else in mind?

RoundPeg is a marketing firm that works with B Corps and other for-benefit businesses to increase profits and amplify social impact by rethinking the customer relationship for good. We help impact brands activate their Purpose to engage customers, increase retention and build loyal communities of influence. If you’re using business as a force for good, check out the Pegable Blog (bit.ly/RP-blog) for ideas, advice and resources on activating your company’s Purpose. Contact us (bit.ly/Hello-There) and tell us what you’re thinking.

Oh hi parent, are you looking for sustainable cleaning products that WON'T poison your  !? We đź’› Meliora Cleaning Product...
10/30/2026

Oh hi parent, are you looking for sustainable cleaning products that WON'T poison your !? We đź’› Meliora Cleaning Products, Ecover North America, method products and Seventh Generation. Check out our recs for food, diapers, bathing, etc on the blog:

Eco-friendly food, diapers, bathing and household cleaning products don't just make for a happy and healthy planet – they make for a happy and healthy baby!

You don't need big budgets, big campaigns, or big agencies. Learn how lean   can start small, keep it local, and go all ...
10/28/2026

You don't need big budgets, big campaigns, or big agencies. Learn how lean can start small, keep it local, and go all in to connect with ideal customers: http://roundp.co/ValuesGrowCustomers

(Shoutout to Neighborhood Sun and Chesapeake Climate Action Network!)

What role do you think foundations should play in  ? If foundations want to be taken seriously as impact investors, it's...
10/26/2026

What role do you think foundations should play in ? If foundations want to be taken seriously as impact investors, it's time to start innovating with endowments, not just grant money:

Foundations are uniquely placed to support social ventures, but they won’t be taken seriously as impact investors until they deploy their endowments as well – and until we help them do so.

Yvon Chouinard's commitment to his Purpose - environmental restoration - is exactly what our world needs. But it's not j...
10/23/2026

Yvon Chouinard's commitment to his Purpose - environmental restoration - is exactly what our world needs. But it's not just good for its own sake: “Any time that we do something good for the environment, we make more money.”

Patagonia founder Yvon Chouinard says his company is donating the money his company saved to grassroot organizations fighting climate change.

Carbon labeling is so, so cool. It's gaining in popularity in Europe. Will this trend cross the pond? Not soon enough fo...
10/21/2026

Carbon labeling is so, so cool. It's gaining in popularity in Europe. Will this trend cross the pond? Not soon enough for us. Read all about it in the latest Measuring Up blog post.

Impact reporting software that public benefit corporations, B Corps & mission-driven small businesses use to measure social impact & create impact reports.

Complete our impact reporting survey (takes < 5 mins!) and be entered in a drawing to win a sweet gift certificate from ...
10/19/2026

Complete our impact reporting survey (takes < 5 mins!) and be entered in a drawing to win a sweet gift certificate from Simple Switch, an online marketplace for ethical and impactful shopping. https://roundp.co/3Re38JN ✨ Fill out this survey today.

Bacardi made a reduced alcohol vodka and marketed it to women specifically (... think flowy handwriting, spa inspired co...
10/16/2026

Bacardi made a reduced alcohol vodka and marketed it to women specifically (... think flowy handwriting, spa inspired cocktails, etc.). And no, it didn't go over great. What are your thoughts on it?

Plume & Petal was initially described as being “for the Modern Woman”

We asked you about your   and you answered! 📖 🌎 Read our findings with Oliver Russell in this infographic, and check out...
10/14/2026

We asked you about your and you answered! 📖 🌎 Read our findings with Oliver Russell in this infographic, and check out our blog for the top ways to make your impact report … have an impact.

https://roundp.co/301hn9l

Is ESG ratings the latest greenwashing tool used by companies with a "profit-first" mindset? For far too long, CEOs have...
10/12/2026

Is ESG ratings the latest greenwashing tool used by companies with a "profit-first" mindset? For far too long, CEOs have followed a "growth at all costs" mindset to maximize shareholder value. Do you think this is about to change?

With environmental devastation and social injustices pushing the planet to the breaking point, a stronger environmental, social, and governance (ESG) ratings system is needed to ensure investors get the positive impact they're paying for.

Does your organization publish an annual  ? Read this to learn the top tricks to make it more effective.
10/09/2026

Does your organization publish an annual ? Read this to learn the top tricks to make it more effective.

RoundPeg recently conducted a survey with our partners at Oliver Russell of over 250 organizations made up of B Corps, Public Benefit Corporations, and mission-driven organizations. We did it because we were looking to see how many of them produce impact reports, and what they need help with. I took...

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