RoundPeg RoundPeg is the marketing consultancy that works with B Corps and other for-benefit businesses to am Have something else in mind?

RoundPeg is a marketing firm that works with B Corps and other for-benefit businesses to increase profits and amplify social impact by rethinking the customer relationship for good. We help impact brands activate their Purpose to engage customers, increase retention and build loyal communities of influence. If you’re using business as a force for good, check out the Pegable Blog (bit.ly/RP-blog) f

or ideas, advice and resources on activating your company’s Purpose. Contact us (bit.ly/Hello-There) and tell us what you’re thinking.

There's a simple step in the creative design process that you - or the graphic designers that work for you - are probabl...
08/07/2026

There's a simple step in the creative design process that you - or the graphic designers that work for you - are probably missing. This simple but crucial step makes ALL the difference in designing high-performing, results-driven creative that will make your boss and clients ecstatic. Learn what you're missing: https://roundp.co/become-a-better-designer

More people than ever are starting their businesses. What's your answer when asked why you started your company? Is it s...
08/05/2026

More people than ever are starting their businesses. What's your answer when asked why you started your company? Is it sincere or a basic go-to answer? Read this article to learn how connecting with your 'why' instead of your 'what' will help you succeed with your business.

Too many entrepreneurs confuse their "why" with their "what," which stagnates growth and makes it easy to feel unworthy of their own success.

08/03/2026

To further pamper and protect your little one, check out our favorite natural and organic baby care brands. We ❤️ brands like Little Green Radicals, p a c t and . Check out our recs for baby clothing on the blog: https://roundp.co/2Y74xUa

Not your typical proofreading tool.
07/31/2026

Not your typical proofreading tool.

A dive into various umbrella terms, why “trans” isn’t usually adequate, and how to be radically inclusive with your language.

Your hiring manager may know how to spot creative talent -- but do they know how to nurture creative growth? Are they sc...
07/29/2026

Your hiring manager may know how to spot creative talent -- but do they know how to nurture creative growth? Are they screening candidates for the right things? Here are some pro tips for finding (and keeping!) the right creative talent for your business.

Because of COVID, hiring creative talent is more difficult than ever. Don't miss RoundPeg's 7 pro tips for finding the perfect designer to grow your business.

Clean, safe,     recommendations? Why yes, discover them on our blog: The Greater Good Diaper Project, Bambo Nature USA,...
07/27/2026

Clean, safe, recommendations? Why yes, discover them on our blog: The Greater Good Diaper Project, Bambo Nature USA, GroVia and more! Get recs for all your baby needs (bathing, clothing, baby food): https://roundp.co/2Y74xUa

Tips for sustainably clothing, entertaining and gearing up your baby. These eco-friendly recommendations are good for your wallet, your baby and the planet!

Yours is a conscious company. Do you have what it takes to LEAD with Purpose? Discover the 8 practices that set Purposef...
07/24/2026

Yours is a conscious company. Do you have what it takes to LEAD with Purpose? Discover the 8 practices that set Purposeful leaders apart: http://roundp.co/leaders-with-Purpose 👍

New research reveals that environmental, social and governance issues are top of mind for C-suite executives as they pre...
07/22/2026

New research reveals that environmental, social and governance issues are top of mind for C-suite executives as they prepare for 2019. It's a good time to be a . is here to stay:

Eight-out-of-10 corporate leaders believe companies now have an obligation to speak out on environmental, social and governance (ESG) issues, according to new research on brand advocacy conducted by GlobeScan and 3BL Media. The tightening labor market, specifically competitive pressure for...

The truth inspires action. Brands win customer loyalty when messaging and experience work together seamlessly. One witho...
07/20/2026

The truth inspires action. Brands win customer loyalty when messaging and experience work together seamlessly. One without the other is either comes off as an empty promise, or a missed opportunity. Many conscious brands are campaigning around , but their action has to deliver in the story they share - and some brands miss the mark.

Everlane and The New York Times remind us that a call-to-action has to deliver on the story you’re sharing while Patagonia's commitment to sustainability resonates with their customers.

07/17/2026

Latest research: "BUYcotts are expected to grow at a faster pace than boycotts over the next few years for several reasons identified by the research:" Does your company's Purpose compel consumers to your products??

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Address

8121 Georgia Avenue, Ste 300
Silver Spring, MD
20910

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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