Slaterock Automation

Slaterock Automation Slaterock was founded on the layers of automation we use today. Our focus is helping people and busi

Most construction company websites look the same: a homepage with a stock photo of a hard hat, a vague paragraph about q...
08/31/2026

Most construction company websites look the same: a homepage with a stock photo of a hard hat, a vague paragraph about quality and craftsmanship, and a "Contact Us" link buried in the navigation. Visitors land on the page, find nothing that speaks to their specific project, and leave within 30 seconds to call the competitor who made it easier to trust them. The problem is not that construction companies do not have good work to show. The problem is that their websites are not built to show it...

Check out the full: https://www.slaterockautomation.com/post/construction-company-website-must-haves

If you are running a construction company and relying entirely on word of mouth and referrals to fill your pipeline, you...
08/30/2026

If you are running a construction company and relying entirely on word of mouth and referrals to fill your pipeline, you are leaving a significant amount of work on the table. The majority of property owners, developers, and project managers now search online before they contact a contractor. If your company does not show up when they search, a competitor who invested in SEO gets that call instead of you. SEO for construction companies is not the same as general SEO. The construction industry...

Check out the full: https://www.slaterockautomation.com/post/seo-for-construction-companies

You build structures that stand for decades. But if your website looks like it was thrown together in an afternoon, pote...
08/29/2026

You build structures that stand for decades. But if your website looks like it was thrown together in an afternoon, potential clients are clicking away before they ever call you. In the construction industry, where a single project can be worth tens of thousands of dollars, your website is not just a digital business card. It is your most important sales tool, and most construction company websites are failing at that job. Whether you are a general contractor, a commercial builder, or a...

Check out the full: https://www.slaterockautomation.com/post/web-design-for-construction-companies

Search behavior has shifted faster in the past two years than in the previous decade. Business owners who spent years fo...
07/29/2026

Search behavior has shifted faster in the past two years than in the previous decade. Business owners who spent years focused entirely on ranking in Google's traditional ten blue links are now asking a different question: does my Wix site show up when someone asks ChatGPT or Google's AI Overviews for a recommendation? The answer is yes, Wix sites can appear in AI-generated answers, but it requires understanding how these systems work and structuring your site accordingly. This guide breaks...

Check out the full: https://www.slaterockautomation.com/post/wix-ai-overviews-chatgpt-visibility

Most Wix sites are not underperforming because Wix is a weak platform. They are underperforming because of specific, fix...
07/28/2026

Most Wix sites are not underperforming because Wix is a weak platform. They are underperforming because of specific, fixable mistakes that quietly accumulate over time. Some of these mistakes come from outdated advice still circulating online. Others come from well-meaning business owners installing app after app without realizing the cumulative effect on site speed. A few come from simply never revisiting the SEO setup after the site first launched. This is a breakdown of the mistakes a Wix...

Check out the full: https://www.slaterockautomation.com/post/wix-seo-mistakes-costing-rankings

Switching your website platform is one of the riskiest moves you can make from an SEO standpoint, and it is a common rea...
07/27/2026

Switching your website platform is one of the riskiest moves you can make from an SEO standpoint, and it is a common reason businesses lose traffic overnight. If you are considering moving your site to Wix from WordPress, Squarespace, or another platform, the good news is that ranking loss is not inevitable. It happens when migrations are rushed or handled by someone unfamiliar with how Google treats a site move. Done correctly, a migration to Wix can preserve nearly all of your existing SEO...

Check out the full: https://www.slaterockautomation.com/post/migrating-to-wix-without-losing-seo-rankings

"How much should I pay for SEO on my Wix site" is one of the hardest questions to get a straight answer to. Search aroun...
07/26/2026

"How much should I pay for SEO on my Wix site" is one of the hardest questions to get a straight answer to. Search around and you will find quotes ranging from $300 a month to $10,000 a month, often with little explanation of what changes between those numbers. Part of the confusion is that most published SEO pricing data blends every platform together. Wix SEO work has its own scope considerations, since some technical tasks a WordPress agency would bill separately are already built into the...

Check out the full: https://www.slaterockautomation.com/post/how-much-does-wix-seo-cost

Most "Wix SEO checklists" online are recycled from years ago and stop at meta descriptions and alt text. That was reason...
07/25/2026

Most "Wix SEO checklists" online are recycled from years ago and stop at meta descriptions and alt text. That was reasonable advice in 2023. It is not enough in 2026, when Google weighs page experience signals more heavily, AI Overviews reshape how content gets surfaced, and Wix Studio has changed what is technically possible on the platform. This is the diagnostic process a Wix SEO expert actually runs before recommending changes, organized the way a real technical audit is structured, not a...

Check out the full: https://www.slaterockautomation.com/post/wix-technical-seo-checklist-2026

If you have ever hired an SEO agency and felt like their recommendations did not quite fit your Wix site, you were proba...
07/24/2026

If you have ever hired an SEO agency and felt like their recommendations did not quite fit your Wix site, you were probably right. Most SEO training and agency workflow was built around WordPress, which still powers roughly 41 to 42 percent of all websites globally according to W3Techs. Wix, by comparison, runs around 4 percent of the web. That gap in market share means far more SEO professionals have deep WordPress muscle memory than deep Wix experience, and it shows in the quality of advice...

Check out the full: https://www.slaterockautomation.com/post/wix-seo-vs-wordpress-seo

Your Wix site looks great. You picked a clean template, wrote decent copy, and hit publish months ago. But when you sear...
07/23/2026

Your Wix site looks great. You picked a clean template, wrote decent copy, and hit publish months ago. But when you search for what your business does, you are nowhere on page one, while a competitor with a clunkier site sits in the top three and shows up in Google's AI Overviews. The difference usually is not the template. It is whether someone who understands Wix's SEO architecture ever touched the site. A Wix SEO expert is not the same thing as a general SEO consultant who happens to be...

Check out the full: https://www.slaterockautomation.com/post/wix-seo-expert

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