First Insight

06/03/2026

Pet food is giving us an early signal.

When shown a mix of national, private label, DTC, and premium brands, Boomers selected the national brand first 53% of the time.

For Gen Z, that dropped to 31%.

In categories driven by values and lifestyle, familiarity alone may no longer be enough.

See what else is changing—and what brands can do about it—in our Gen Z CPG report.

Download the full report: https://bit.ly/4bDyzG1

06/02/2026

We are excited to partner with Coppel to power its private label strategy and support more confident, customer-driven product decisions.

"The platform simplifies complex decisions so it’s immediately clear which products and assortments we should move forward with," said Daniela Orduña, Divisional Merchandise Director, Coppel.

Learn more about our partnership and how we're helping Groupo Coppel strengthen its product, assortment, and merchandising strategies through AI-driven customer insights.

Read the full press release:
📰 https://bit.ly/43HOShv

05/29/2026

Gen Z isn't abandoning national brands, but the rules of preference are changing.

Across every shelf test we ran in our latest report, national brands still ranked #1. Yet three forces are reshaping how Gen Z chooses:

1️⃣ Price pressure
2️⃣ Identity alignment
3️⃣ Visual recognition

The risk isn't losing the shelf. It's losing relevance on it.

Swipe through for three playbooks brands can use to protect their lead.

🔗 Read the full report: https://bit.ly/4bDyzG1

05/27/2026

We're ! First Insight is looking for a Customer Success Manager to support our LATAM and U.S. customers.

This role is for someone who understands the pressure behind retail decisions — what to buy, what to price, what to launch, and what customers will actually want.

If you have experience on the retail or brand side and are bilingual in English and Spanish, we’d love to hear from you!

Apply here: https://firstinsightinc.applytojob.com/apply/cJnjCVEw60/Retail-Merchant-Advisor-Customer-Success-LATAM-US

Apply to Retail Merchant Advisor — Customer Success, LATAM & US at First Insight, Inc. in Remote.

05/26/2026

Consumers are still spending. Just not the way brands expect.

In his latest blog for Forbes, Greg Petro unpacks the paradox behind today's consumer: sentiment is tanking, inflation is biting, yet retail sales keep climbing. The reason? Shoppers aren't spending less, they're spending smarter, trading down in some categories to justify splurging in others.

Are retailers ready to meet consumers where their priorities actually are?

Read the blog ➡️ https://bit.ly/4wJpp4q

05/20/2026

What if making the right call was as simple as just asking for it? 🐙

Ellis brings predictive intelligence to retail teams through plain-language conversation. No technical expertise, no waiting, no second-guessing.

From assortment planning to sales forecasting, Ellis surfaces the answers your team needs to move with confidence.

Your next best retail decision is just a question away.

👉 See Ellis in action: https://bit.ly/3ChUMeJ

05/19/2026

Boomers trust the bottle they've always bought. Gen Z is reading the label first.

When we asked consumers which household cleaner stood out first, 68% of Boomers went straight for the national brand. Only 44% of Gen Z did the same.

The other 56%? They're looking at store brands, DTC subscriptions, and premium options that match their values — not just their grocery list.

CPG is quietly shifting. Our latest report shows you exactly where, and what to do about it.

Download the full report: https://bit.ly/4bDyzG1

05/14/2026

The best product decisions start with knowing what customers value.

With First Insight’s Value Score, brands can evaluate products through the lens of real consumer input, helping teams prioritize the right items, reduce costly missteps, and make faster decisions with greater confidence.

Learn how Value Scores are helping retailers and brands move from uncertainty to insight.

Book a meeting: https://bit.ly/3ChUMeJ

05/12/2026

Gen Z made online shopping second nature. Now they’re making in-store shopping cool again.

In his latest blog for Forbes, Greg Petro explores how apparel shopping is shifting back in-store as younger consumers look for discovery, confidence, and real-world connection before they buy.

Can retailers make stores feel as engaging as digital, or will they miss Gen Z’s IRL shopping comeback?

Read the blog ➡️ https://bit.ly/4u6mdya

05/11/2026

We put four popular facial cleansers side-by-side and the generational divide was impossible to ignore.

61% of Boomers reached for the national brand. Gen Z? Only 33%.

Gen Z isn't loyal to the brands that built the beauty aisle. They're loyal to value, aesthetics, and the brands that feel like them.

Our latest report breaks down exactly where national brands are losing ground and what it takes to win it back.

Download the full report: https://bit.ly/4bDyzG1