First Insight

08/24/2026

Gen Z isn't rejecting your brand. They're just not seeing it.

When we surveyed 2,100+ U.S. consumers across four generations for our Q1 report, one finding stood out: Gen Z gives national CPG brands 24 points less shelf attention than Boomers. In some categories, the gap reached 40 percentage points.

But Gen Z still ranks national brands #1 in purchase preference. Which means most teams won't see this in their numbers until the habit is already formed.

Read the full breakdown of where national brands are losing ground, and who's picking it up: https://bit.ly/4fZWSQJ

08/12/2026

The next competitive advantage in retail often comes before the product even exists.

By using predictive consumer intelligence earlier in the decision-making process, Coppel is gaining a clearer view of what customers want before committing to production.

We’re proud to partner with Coppel as they put predictive AI to work across merchandising and product development—turning customer insight into smarter, more confident decisions.

Read more about our partnership 👉 https://bit.ly/43HOShv

08/06/2026

Gen Z isn't just shopping differently — they're rewriting brand loyalty from the ground up.

Our Q1 report, "Is Gen Z Still Choosing Your Brand?", surveyed 2,100+ U.S. consumers and uncovered a signal that national brands can no longer afford to ignore: challenger brands are earning nearly 9x more Gen Z first glances on shelf.

What's driving it? Packaging and positioning that feel intentional, values-aligned, and built for how Gen Z actually shops.

We've broken down what the data means for national brands — and what to do about it — in our latest blog post 👉 https://bit.ly/4fZWSQJ

08/04/2026

Consumers aren't short on content. They're short on attention.

In his latest blog for Forbes, Greg Petro explores how digital fatigue, AI-driven skepticism and endless scrolling are changing the way consumers discover, trust and buy from brands.

Can consumer brands close the attention gap before customers tune them out?

Keep reading 👉 https://bit.ly/4xinCTs

Digital fatigue is reshaping consumer behavior, making trust, authenticity, and meaningful customer experiences more important than ever.

07/28/2026

Nike didn’t become Nike by observing culture from a distance.

It became Nike by staying close to the people shaping it.

LeBron James' recent comments are a reminder that brands don’t lose relevance all at once. They lose it decision by decision, as the customer’s voice gets further from the room.

The path back starts by getting closer, listening earlier and building with the consumer—not just for them.

Source: CNBC
https://cnb.cx/4hHdgrE

07/22/2026

This holiday season, the hottest gift may not be a product.

In his latest blog for Forbes, Greg Petro explores how affordability pressures, AI-powered comparison tools and rising consumer expectations are forcing retailers to rethink how they communicate price, quality and worth.

Read the full blog ➡️ https://bit.ly/4yS8wGb

Explore how rising financial stress impacts consumer behavior and retail strategies amid the AI-driven shopping landscape this coming holiday season.

07/14/2026

We're a Senior Business Development Representative at First Insight!

If you're a driven sales professional with experience in SaaS, retail technology, or B2B sales who's ready to build relationships and create new opportunities with leading retailers and brands, we'd love to connect.

Apply here: https://bit.ly/44pc7gR

Apply to Senior Business Development Representative - Retail SaaS at First Insight, Inc. in Remote.

07/13/2026

Retail moves fast. The brands that stay ahead don't just react to change, they anticipate it.

Ellis helps brands move beyond hindsight by transforming consumer insights into AI-powered predictions. Identify emerging trends sooner, make more confident decisions, and plan for what's next with greater certainty.

Wondering what your consumer data could reveal?

Let's talk 👉 https://bit.ly/3ChUMeJ

07/06/2026

Anna Wintour’s exit from Vogue marks more than the end of an era. It reflects a larger shift reshaping fashion itself.

In his latest Forbes article, Greg Petro explores how social media, AI and the rise of micro-niche consumer communities are challenging the industry’s traditional gatekeepers and forcing apparel brands to rethink how they earn attention, relevance and trust.

Read the full blog ➡️ https://bit.ly/4aEeBvn

Anna Wintour's departure from Vogue signals a shift in fashion, as social media reshapes consumer behavior and brands adapt to a fragmented marketplace.

06/30/2026

A great partnership starts with a shared focus on the customer.

As Coppel expands its use of First Insight’s predictive AI into new categories, we’re proud to support their work to bring customer insight into product development, assortment, and pricing decisions.

Read about Coppel’s expansion into new categories with First Insight’s predictive AI: https://bit.ly/4eBfWW6