25/08/2026
I looked in the mirror and was nothing short of mortified. I’d asked for pigtails and somehow, mum turned my hair into ET. In that moment, I decided to become a hairdresser, because I never wanted to feel that way again. But I was talked out of that…
When I was 8, I found safety and solace in the classroom, in what was a volatile time in my life. I decided to become a teacher.
In Year 9, I dropped a bombshell on my art teacher. “Mr Gray, I’m dropping Art for Maths C. It’ll be better for my OP.” In my teenage wisdom, I thought his tears were because he was losing his top student. Looking back, his heart was probably breaking for a girl who was leaving something she loved, because someone else told her it would be better, for a number she never needed.
Somewhere between doing my high school boyfriend’s assignments and going on dates where we followed firetrucks so he could take very specific photos of them, I let him convince me that teaching wasn’t “helping” people because it wasn’t an emergency service. Thankfully, I out ruled the boy and the career pivot 🫠
Mine was a story of people-pleasing and of choosing others over myself time and time again, because I didn’t trust myself.
Until burnout.
I loved teaching and I was very good at every area of the job. Leaving was a full identity crisis. An unravelling of so many layers I’d built up around myself – each with a purpose – but most that no longer served me.
The work I do now is far more aligned with my strengths, the ways I best work, the things I value at this point in life and my holistic wellbeing.
It’s never JUST a new logo, website or words. It’s a whole new way of seeing yourself and your work, while building solutions that let you spend your time doing the parts of your work that you enjoy the most.
AI stole the word ‘empowering’ from my regular vocab, but that’s the word I use to describe my role. Every single thing I do empowers small business owners to have a more aligned, streamlined and impactful business AND life.
Burnout was the catalyst.
I drove the change. Imperfectly. One step at a time.
