Sldesign

24/04/2023

I regularly see dozens of thousands of dollars WASTED!

Wasted on miscalculation, not testing, ignoring context.

What I mean by that is that when investing hard cash in your branding efforts, you want to make sure you know exactly what will be seen from where.

Understand if the path to seeing your piece of communication is clear.
Understand how far the closest and the most distant points of view are.
Calculate if your message will have any readability and adjust accordingly.

Here is a quick rule of thumb.
Enjoy!

BrandingBuff 💪

P.S. - if you are about to invest into your branding communication and you’re not sure if it will give you return on investment, feel free to send me a message and we can schedule a quick chat!

31/03/2023

02/09/2022

Do you know the meaning of "Logo". Well, that´s it! It means "meaning" - its origin if from ancient Greece, with Heraclitus, who used the term for a principle of order and knowledge. The Logotype is quite frequently the first point of contact between a brand and viewer. In the business realm, it is undoubtedly a synonym to “face”, connecting a brand / business / entity to it users, therefore making it by definition a very important piece in a brands communication system, for those very reasons.

20/05/2022

Happy Friday, happy talented and creative People! 😃

11/05/2022

Another campaign for Evolution Fitness Equipment on social media. Is your business planning for the years holidays and events ahead of time? In order to optimise your marketing budget, the sooner you calendarize initiatives, the better you will be able to obtain success with these efforts.

And if you need assistance in creating content that appeals to your audience, drop us a message and let's talk how to make the most of a brand strategy 😃

25/03/2022

When developing your brand logo, do you want to have a complete understanding of how it will perform in the most varied circumstances. Therefore, your agency should be able to provide you with a visual mock up of how it looks in the above applications.

If you’re currently looking for a visual identity development, let’s have a chat.

21/02/2022

"Business Cards are dead" and other atrocities have become a staple of "internet mktg gurus" utterly unnecessary statement making.

Shame they miss what the right fit between a business type and their audience can still be done with a touchpoint that is meant to be dead.

With this client, they still chose to use business cards for their staff. And their customer base are not zombies, I guarantee! 😜

Evolution Fitness Equipment

20/01/2022

Visa rebranded recently, and they wanted to highlight with this new brand identity full of relevant well designed assets, the diverse capabilities of its network and commitment to enabling global economic inclusion”.

Expect to see any of these brand touch points in a commercial establishment near you, and let us know how you like - or dislike - it's makeover.

10/01/2022

Businesses have to roll with the times, therefore it's time to redesign a few brand marks because of the last 2 years 😃

Concept design project transforms famous logos for the time of Covid-19.

10/01/2022

Any candidates? 😃

06/01/2022

If you´re intentionally marketing your brand, making serious investment in media, doing the hard yards and use outdoors to your advantage, this will come in handy.

It´s not uncommon to find billboards / moopys / outdoor structures that were created with a lack of analysis in mind, it only takes a slip up and you can be sending a piece of underperforming marketing to production.

When evaluating sites to invest in advertising, you want to make sure you have a photo of the place where it is clear how and from where the billboard will be seen, so you equip yourself with the knowledge of how to design for the in situ - lighting conditions, observers habits at the time (walking / driving speeds allow for different reading speeds), if possible state of mind (don´t go advertising baby showers in front of a mortuary, or rural forgotten sowing techniques for stay at home grannies in a busy intersection downtown) and keep in mind crucial information to assist in typography dimensions.

A good deal of money is frequently wa$ted in non performing messaging, because nobody cared to find out at what distance the viewer would be looking at the billboard from.

I hope this saves you hard earned ca$h.

21/12/2021

With a trying year for many and so much turbulence in a World that is transitioning into a newer reality, I wanted to wish all of you a Merry Christmas, wish that you remain courageous for the New Year, and find time to cherish everyone and most things you have been blessed to bring into your Life.

Be blessed 🙏❤️