Just Creative

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Just Creative

JUST™ Creative is the personal design blog of Jacob Cass focusing on graphic design, web design, logo design, branding & more. Visit www.justcreative.com

27/05/2026

Did you catch that Ferrari just dropped a new EV?
Spotify wrapped it.

🪩 🚗 😜

26/05/2026

Branding isn’t just how you look.

It’s whether people trust you.

In this clip from the JUST Branding Podcast, Emily Penny cuts branding down to its simplest useful definition:

Branding = building trust.

And positioning?

Positioning = finding focus.

Simple definitions. Big implications.

Because if your brand doesn’t build trust, the rest is decoration.

Watch the full episode with Emily Penny on YouTube or listen on all major podcast platforms.

justcreative.com/podcast

20/05/2026

Congrats to for Standing The Flock Out.
They dared to flair. 🦩

A great reminder that your logo is not your brand.

PS. Lovable created a ‘Discomorphism’ app that turns your logo into a disco app icon. Bravo. 👏

15/05/2026

Is this the most honest creative agency pricing menu on the internet? 😂

Welcome to Make It Pop Studio™

Featuring:
• Bigger Logo Adjustment™
• Inspirational Carousel Pack
• Can We See More Options?
• AI Generated Brand Voice
• My Wife Preferred Option 2

And yes…
“Make It Pop™” is still only $75/revision.

Which item gave you creative PTSD? 👀

Tag a designer, strategist, marketer, or client who has definitely ordered from this menu before.

14/05/2026

👀 This is a trend I can get behind...
Seeing the HUMANS behind the work.

Here’s my (re)submission for the Logo Archive spearheaded by Rich Baird, removing the logo for San Francisco that featured type.

I’ve chosen these client logo marks from the literal thousands I’ve designed over the years because they reflect one of my favourite approaches to logo design:

Simple marks with layered meaning.

Each one combines multiple ideas into a clear, memorable symbol:

TULIP ✚🌷
Health cross + tulips

Better Tires 🛞🙂
Tire + smile

The Eye Center 👁️❤️
Eye + centered heart
(To go along with their tag, Where vision meets heart™)

Waves to Wilderness 🌊⛰️
Wave + mountains

Personal J mark 🔺✍️
Signature J + low poly triangles

EnviroStar 🍃⭐
Leaves + star

Bauger Construction 🅱️📏
B + measuring tape

Island Smiles 🦷🌴
Tooth + palm tree

AltaWing 🅰️🪽
A + bird with wings spread

Tooth Care ❤️🦷
Heart + tooth

For me, the best logo marks are not just attractive.

They compress meaning & give people something to discover.

And when done well, they make a brand easier to remember, easier to recognise, and harder to ignore!

Aka they Stand The Flock Out! 🦩

Big kudos to Rich for starting this archive and putting the humans behind the marks back into the spotlight.

What’s your fav from the bunch?

.now

11/05/2026

Founder branding is no longer optional.

In this episode of JUST Branding, we sit down with Amelia Sordell , founder and CEO of Klowt, and one of the leading voices in founder-led marketing.

We unpack why trust is increasingly built through people, not just company brands, and how founders can turn their expertise into visibility, authority, and commercial growth.

We cover:

• What founder branding actually means
• Why personal brand has become a serious commercial lever
• The difference between founder brand and company brand
• The biggest mistakes CEOs make online
• How to build visibility without looking performative
• What separates real thought leadership from vanity content
• How busy founders can stay consistent
• How to measure the ROI of founder branding

If you’re a founder, CEO, strategist, marketer, or creative entrepreneur, this one is worth a listen.

Because people don’t just buy from brands.

They buy from people they trust.

🎧 Listen to the full episode via JUST Branding Podcast.

LinkedInMarketing Entrepreneurship BrandBuilding JUSTBranding Klowt

02/05/2026

Selection of logos for the run by

All for this!

Clients include city of San Francisco (via Miles Partnership), The Eye Center, Better Tires, My personal brand mark, EnviroStar, RetireMeant for Life, Ruff Club, Bauger and Tooth Care.

01/05/2026

It’s official. Brand Builders Summit ()is back for 2026.

This is the first time I’m sharing it publicly, and I’m excited to start shaping this year’s speaker lineup.

Across the past two summits, we’ve welcomed 25,000+ brand builders from around the world, with sessions spanning brand strategy, identity design, marketing, business, AI, pricing, positioning, and creative growth.

For 2026, we’re building an even more elevated experience!

Brand Builders Summit 2026 will be a free 4-day virtual event for ambitious designers, strategists, marketers, and creative entrepreneurs who want to become better brand builders and climb higher in their creative careers.

We’re looking for speakers with a strong point of view and practical expertise across branding, including:

Brand strategy
Design (including logos, identity, web, and print)
Marketing and business

If you have something valuable to teach the next generation of brand builders, I’d love to hear from you.

Fill in this application form. Comment ‘speaker’

The summit takes place September 8–11, 2026 and will feature 30+ global speakers.

Add it to your calendar now so you don’t miss the ascent.

Hope to see your name in the mix!

And yes, if you applied last year, please apply again so we have your most up to date topic and details.

Let’s help more brand builders ascend to mastery.

27/04/2026

Claude Design just dropped. ChatGPT Images 2.0 too.

And right on cue, every hype bro is declaring:

“Graphic designers are cooked.”

I don’t fully buy it.

Yes, AI can generate visuals.
Yes, it can speed up prototyping.
Yes, it can make average work look polished.
And yes, it has raised the floor.

But clients don’t just need graphics.

They need taste. Judgement. Context. Commercial thinking.

They need someone who can spot what fits, what feels off, what aligns, what distracts, what earns trust, and what might quietly damage the brand.

AI can create visuals.

But it can’t own the brand.
It can’t carry the reputation.
It can’t sit in the messy middle between business goals, customer perception, creative direction, and market reality.

That’s where the opportunity is.

The opportunity now isn’t about becoming a faster pair of hands.

It’s about becoming a strategic partner.

Someone who can connect design decisions to business logic, ask better questions, build systems instead of isolated assets, package thinking around outcomes, and earn trust through taste, craft, and judgement.

That’s what I help creatives inside Brand Builders Alliance™ move toward:

From creative executor to trusted brand builder.

I spoke about this recently with James Martin and Matt Davies ⚡️ on the JUST Branding Podcast in our episode, “Why Most Designers Won’t Last.”

Despite the punchy title, it was an honest, hopeful, and surprisingly light-hearted conversation about how designers can evolve in this changing landscape.

So, your thoughts?

Are designers cooked?

Or are we just being forced to become more human?

Keep designing, humans.

23/04/2026

A lot is happening inside Brand Builders Alliance™ right now.

We’ve got an incredible lineup of masterclasses coming up from our resident mentors and guest experts, and I’m seriously grateful to have such generous people sharing their knowledge inside the community. True allies!!

Inside BBA, members get access to:

• Pricing Your Creative Work with Shannon Mattern
• Productizing Your Service with Jason Gracia
• Positioning That Powers Profit for Creatives with Matt Clutterham 🧩
• Brand Strategy Masterclass with Gigi
• Monthly Mindset Coaching with Jenny Jarvis
• Web Strategy Masterclass with Gigi
• Monthly Business Coaching with me

All included in the membership.
All happening throughout the year.

Huge thanks to our coaches and guest experts for making this community stronger.

Want access? DM me “BBA”.

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Website

https://justcreative.com/

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