Pixelshrink

30/10/2026

Getting your research in front of policymakers is about more than doing good work. You have to know where to send it.

There are a few routes academics can use to influence policy, from submitting evidence through Areas of Research Interest to joining advisory groups and government exchange schemes.

Areas of Research Interest documents list the specific questions government departments need answers for, and a response can be as short as three or four bullet points. It's a direct line between your findings and the people making decisions.

Getting noticed by the right people often comes down to presenting your research clearly and reaching the right channel at the right time, which is exactly where we can help.

▶️ https://www.pixelshrink.com/research-marketing/

29/10/2026

Our director Gary Morgan was delighted to be an MC for some of the amazing presentations on WP Accessibility Day. Looking forward to next year!

A certified Digital Marketing Professional, Gary has a wealth of public and private sector experience, and it’s his mission to build a bridge between organisations who want to change the world and their audiences, cutting through the jargon and creating real engagement and impact. He’s got ADHD,...

27/10/2026

Want research marketing insights straight to your inbox?

Our Maximum Impact newsletter shares practical tips, real project examples and fresh thinking to help your research reach the people who need to see it.

Expect zero filler or jargon, and the kind of content we would want to read ourselves if we were running a research project.

Sign up below and join the academics, project leads and spin-out teams already getting it each month.

▶️ https://www.pixelshrink.com/blog/

23/10/2026

Who is your research really for? 🎯

It's tempting to say ‘everyone’, but academics, funders, policymakers and the public all need to be spoken to differently. Technical language leaves the public feeling lost, while oversimplified copy can stop fellow academics taking your work seriously.

The strongest results come from defining your audiences. Look at who has engaged with your previous content or, if you're starting from scratch, study similar past projects and their followers. From there you can build a persona for each group and shape your messages to suit them.

We help research projects reach the right people at the right time in the right way. Let's chat about getting your message heard 👉 pixelshrink.com/research-marketing/

20/10/2026

Every discipline has its own language, and that can be a problem when you’re trying to reach people outside it.

Jargon might feel efficient among colleagues, but it puts up a wall for funders, policymakers, journalists and the public who could all benefit from your work. The skill lies in translating complex ideas into language that keeps the meaning intact whilst breaking down the barrier.

That translation is at the heart of our content creation service. We write blog posts, website copy and newsletters that carry your expertise without losing your audience along the way, so your research reaches further than the people already fluent in your field.

If your project deserves a wider audience, the words are where it starts.

▶️ https://www.pixelshrink.com/digital-marketing/content-creation/

16/10/2026

It's National Dictionary Day! Celebrated on 16 October, it honours Noah Webster, who published the first major American dictionary in 1828, and celebrates the value of vocabulary and clear language.

For academics, years of research can boil down to a handful of precise terms, and getting the wording right is often the difference between a project that lands with its audience and one that gets lost in translation.

We spend our days thinking about words too, from the acronyms that name your project to the blog posts that explain your findings to people outside your field.

A well-chosen word deserves a well-earned celebration.

▶️ https://www.pixelshrink.com/digital-marketing/content-creation/

08/10/2026

A research project without a content plan is a story nobody gets to read.

Between funding applications, fieldwork and analysis, writing rarely makes it to the top of the list, yet it is often the thing that determines whether your findings reach anyone beyond your immediate team.

Our content creation plans take that pressure off. Whether you need one or two short blogs a month or longer pieces that dig into a complex subject, we build a plan around your project's timeline and turn your research into content that people want to read.

Custom plans are available too, in case your project needs something a little different.

▶️ https://www.pixelshrink.com/digital-marketing/content-creation/

06/10/2026

Nottingham CEDI needed a website that could make complex sustainability research feel approachable rather than intimidating.

The Nottingham Climate Emergency Design Initiative brings together built environment professionals working towards a zero carbon future for the city. It was initiated by the University of Nottingham and is backed by Nottingham City Council's Carbon Neutral Nottingham 2028 push.

Their guidance documents needed a home, but download pages are often dull and easy to ignore. We built a site that attractively showcases every resource, with dark mode and light mode options so visitors can choose how to browse.

We also developed CEDI's logo further, combining 3D building blocks with a tick, and repeated that motif throughout the site as a visual thread that ties everything together.

The result is a resource that grows alongside the initiative, with newsletter sign-up built in as the main call to action so CEDI's network keeps expanding.

▶️ https://www.pixelshrink.com/work/nottingham-cedi-architecture-web-design/

02/10/2026

Naming your research project is trickier than it looks.

Get it wrong and you end up with an acronym nobody remembers, or a title that says nothing about what you actually do. But when you get it right your project becomes instantly recognisable to the people who need to find it.

Our project naming service blends creativity with strategic thinking, helping you land on a name and acronym that captures attention and stays relevant for the life of your project and beyond.

Not every acronym needs to spell something clever, but the best ones do more than label your work, they tell people what to expect from it.

Thinking about what to call your next project?

▶️ https://www.pixelshrink.com/research-marketing/project-naming/

01/10/2026

I'm very happy to be supporting WP Accessibility Day again in October alongside speakers from all around the world. This time, I'll be one of the presenters of the online event, on the morning of Thursday 8th October from 10am-1pm.

If you're a bit techie and interested in what's going on around making websites more accessible, it's well worth dropping in.