02/09/2026
Ever seen a logo that's been stretched too much, or is invisible because it's on the wrong background? All your work on consistent branding can be destroyed in an instant.
That's where branding guidelines enter the picture. A document which describes exactly which positioning, dimensions and colours to use for your logo, so it looks right wherever it ends up - your website, your slide deck, a conference banner, or someone else's newsletter.
If you've had a rebrand (or you're planning one), guidelines are what stop it unravelling the first time someone outside your team gets their hands on your logo.
We build brand identity and guidelines together, so consistency isn't left to chance.
https://www.pixelshrink.com/websites/brand-identity-logo-design/