Tremend - Publicis Sapient

03/11/2026

💡 If you could implement just one AI solution in your business, where would you start?

The right starting point isn't necessarily a technology or a trending use case. It's understanding the business, identifying opportunities for measurable impact, and finding the right path to get there.

There's no one-size-fits-all approach to AI transformation. What works for one organization may not deliver the same value for another.

⭕️ During the interview with Ziarul Financiar Live at the NEXXT AI Summit on October 29, our colleague Florin Mitica Ionescu explored how AI is reshaping retail, customer expectations, and how businesses approach digital transformation.

📌A few ideas stood out:
→ Start with the business challenge, not the technology.
→ Think beyond the proof of concept. Scaling requires validation, adoption, and a clear understanding of customer needs.
→ Make transformation a business priority. AI and IT should help drive strategic decisions, not simply support them.

And perhaps the most important takeaway: successful AI transformation is as much about mindset and the willingness to change as it is about technology.

02/11/2026

📌 AI has proven its value. But adding AI to everything doesn't automatically create business value.

Moving beyond the hype means tackling the less glamorous, but essential, work: redesigning processes, connecting systems, building the right infrastructure, and putting governance and security in place.

⭕️ During the special Ziarul Financiar Live interview at NEXXT AI Summit on October 29, our colleague Stefan Patra shared his perspective on what it really takes to make AI work at enterprise scale.

From balancing deterministic systems with agentic AI to navigating adoption in highly regulated industries, the conversation explored a critical challenge for businesses: how do we move faster without compromising quality, security, or human judgment?

Because meaningful AI transformation isn't about how many tools you deploy. It's about how effectively they work together to deliver real impact.

🎥 Watch the full interview: https://youtu.be/K6_ex7rw9VE

Thank you, ZF Live!

ZF Live interview of Stefan Patra at NEXXT AI Summit 2026

30/10/2026

AI has had its moment of hype. Now comes the work that matters.

At NEXXT AI Summit 2026, the conversation went beyond what AI could do to explore what it takes to make it work in real businesses, across industries and for the people who ultimately benefit from it.

From AI regulation and business transformation to retail innovation and healthcare, one theme connected the discussions: real progress requires more than ambitious ideas. It takes ex*****on, responsibility, and a clear purpose.

As our colleague Stefan Patra observed, we're moving past “AI FOMO investments” and towards “the boring AI discipline.” The less glamorous, but essential work of making AI deliver.

For Tremend, part of Publicis Sapient, this year's summit meant:
🎤 6 colleagues on stage, sharing perspectives across business transformation, AI regulation, healthcare, retail and technology.
💬 2 roundtables, bringing industry viewpoints into more focused discussions.
🎥 3 Ziarul Financiar Live interviews, with insights we'll be sharing in the coming days.

A big thank you to the NEXXT AI Summit organizers for bringing industry leaders together, and to our colleagues Madalina Popa, Stefan Patra, Luiza Burghelea, Florin Mitica Ionescu, Bogdan Nitulescu, Diana Tănase, Lucian Cioranu, and Emil Dan for representing Tremend-Publicis Sapient and contributing their expertise.

Special thanks to Ziarul Financiar Live for joining us and giving our colleagues the opportunity to share their perspectives beyond the summit.

The real value of conversations like these is what we do with them next.

Stay tuned for our upcoming ZF Live interviews!

27/10/2026

📌 Behind every AI headline in healthcare sits one question: who actually benefits?

AI is changing how healthcare is delivered and managed. Where can it make the greatest difference for patients and providers? That’s the focus of the “Industry Focus: Healthcare” panel at NEXXT AI Summit.

🎤 Luiza Burghelea, Account Director Retail & Health at Tremend Software Consulting, part of Publicis Sapient, moderates the panel. In her words:

“My ambition for AI in healthcare is simple: more time for care, clearer paths for patients, and technology that earns people’s trust.”

Questions worth asking:
⭕️ How can AI support diagnostics and help clinicians decide with more confidence?
⭕️ Where does a more personal approach improve care and the patient experience?
⭕️ How can better resource planning give healthcare teams more time for patients?

If you work in healthcare, or build for it, bring your questions.

Explore the agenda and join us 👉 Link below.

📅 29 October 2026 | 📍 Main Stage, FACE, Bucharest

26/10/2026

📌 Retail has no shortage of places to use AI. But where does it pay off most?

Whether it’s understanding customers, running operations, or finding new growth, the answer shapes where retailers invest next. That’s the focus of “Industry Focus: Retail” at NEXXT AI Summit, a panel on where AI can deliver the greatest value across the retail business.

🎤 Florin Mitica Ionescu, VP of Consumer Services at Tremend Software Consulting, part of Publicis Sapient, joins the panel. He works on projects across Retail, Consumer, and Manufacturing.

Questions worth asking:
● How can AI make shopping feel more personal and keep customers coming back?
● Where does it sharpen stock planning, demand forecasts, and supply chains?
● How do store and online experiences become one smooth customer journey?

Explore the agenda and join us 👉 Link below.

📅 29 October 2026 | 📍 Main Stage, FACE, Bucharest

20/10/2026

⭕️ Search is evolving. Customer journeys are becoming less predictable. And AI is creating new opportunities to improve conversion, automate processes, and accelerate growth.

But adopting AI is one thing. Turning it into measurable business value is another.

📌 At Commerce Innovation Summit 2026, our colleague Emil Dan joined the panel “A Practical Approach to AI: Automations and Functionalities That Improve Conversion, Efficiency, and Growth” to discuss what it really takes to move from AI potential to practical business results.

From the changing dynamics of online search and the rise of GEO and AIO to smarter automation and new approaches to customer engagement, the conversation explored where businesses should focus their efforts to stay competitive.

What should eCommerce leaders be paying attention to right now? Watch Emil share his perspective.

💡As a Gold Partner of CIS 2026, Tremend – Publicis Sapient contributed to the conversation on building smarter, more efficient, and future-ready commerce experiences.

Thank you, NETOPIA Payments, for bringing together the voices driving the next chapter of digital commerce!🤝

19/10/2026

💡Your AI pilot worked. Now what?

Turning a promising pilot into a business that actually runs differently is where efficiency and productivity gains are won or lost. That's the focus of "Designing AI: Redesigning How We Work" at NEXXT AI Summit, a panel on redesigning workflows, rethinking roles and decision-making, and embedding AI across the organization.

🎤 Stefan Patra, VP Strategic Sales & Operations at Tremend Software Consulting, part of Publicis Sapient, joins the panel with a view that ties technology delivery to commercial priorities and operational realities.

📌 Questions worth asking:
● Which AI investments are worth making, and how do they support business growth?
● What has to change in daily operations before AI starts to deliver results?
● How does a pilot that works become a solution the whole business actually uses?

If AI is on your agenda, bring your questions.

See the programme and join us 👉 Link below.

📅 28–29 October 2026 | 📍 FACE, Bucharest

16/10/2026

📌 AI innovation needs room to grow. But it also needs the right boundaries.

Where can AI solve meaningful business problems? What does it take to connect new solutions with existing systems and processes? And how do we turn AI investments into lasting business value?

Turning these opportunities into reality also means navigating an evolving AI regulatory landscape without holding back innovation.

⭕️ Our colleague Madalina Popa, Regional Director of Business Development at Tremend – Publicis Sapient CEE, will bring her perspective to this discussion at NEXXT AI Summit, joining the panel “AI Regulation: Guardrails or Roadblocks”, where the discussion will focus on the European AI landscape, the AI Act, safety, cybersecurity, and the balance between regulation and innovation.

📅 28 October 2026
🕙 10:10 | Main Stage
📍 FACE, Bucharest

Join Mădălina and fellow experts for the conversation!

Explore the programme and find out more 👉 Link below.

14/10/2026

👾 News Alert! PIXEL 5.0 IS BACK 🔥

For our fifth edition, AI meets Digital Currency. 🤖 💶 Let's explore how technology can reshape the way individuals and businesses interact with money, payments, and services.

📢 We are calling together Business Analysts, UX Designers, Product Managers, and Product Owners to turn fresh ideas into momentous product concepts with real-world impact.

This year, Pixel 5.0 joins forces with Netopia Payments and PENNY – REWE Romania to explore how AI and Digital Currency can move beyond the hype and provide true value for companies and customers.

📍Tremend HQ, Europe House, Bucharest
📆 7–8 November 2026

The future of money is yours to rethink. Are you in? 👀
🔗 Register now! 👉 https://pixel.tremend.com

07/10/2026

📌 We’re joining Commerce Innovation Summit 2026 by NETOPIA Payments as a GOLD Partner on October 19 at JW Marriott Bucharest Grand Hotel.

Our colleague Emil Dan will take the stage as a speaker on the panel: “A Practical Approach to AI: Automations and Functionalities That Improve Conversion, Efficiency, and Growth”.

⭕️ Together with professionals from retail, payments, eCommerce, and technology, Emil will discuss practical ways AI can improve conversion, increase efficiency, and support sustainable business growth.

This year’s theme, “Building Smart in the Age of AI,” brings practical examples and conversations about turning AI into meaningful business results.

‼️ Use code EMIL30CIS to get 30% off your ticket, valid until October 12: COMMERCE INNOVATION SUMMIT 2026 | IC EVENTS

See you at !