08/31/2026
Marketers are under real pressure to adopt AI—but our latest research shows confidence in the data behind it isn't keeping pace.
Guy Hanson, VP of Customer Engagement at Validity, spoke with Marketing Chief about what happens when AI starts acting on bad data, and why data quality needs to move up the executive agenda.
Check out the full article here: https://marketingchief.com/news/validity-marketing-leaders-are-acting-on-bad-data