Validity

Name: Validity
Address: 100 Summer Street, Boston, MA, US
Telephone: +18009618205

AI-powered email—trained on the world’s largest email data network

11/02/2026

New from Email Radar: Gmail inbox placement just crashed.

IPR has fallen from ~91% in Q1 to under 82% in Q3. For B2B senders on Google Workspace, it’s even worse: 88.9% down to 74.3%.

The likely culprits: fully enforced bulk sender rules, new Gmail features like Promotions sorting, and AI summaries cutting into engagement.

With Gmail making up roughly half of most program lists, that’s about $5,500 less revenue per million sends this Black Friday.

Guy Hanson breaks down the data in the comments ⬇️

10/30/2026

Just launched a campaign and feeling that post-send anxiety?

If any of your images or links break after hitting send, Validity Engage will alert you to the problem instantly, provide details on how long the issue has been present, and give you next steps for fixing it.

No more discovering issues from upset customers: Engage has your back.

Learn more about Validity Engage’s capabilities here: https://www.validity.com/capabilities/

10/29/2026

There’s life beyond clicks.

This week on Email After Hours, Guy and Danielle sat down with Ian Gibbs of the DMA to unpack the DMA’s latest email benchmark report and how to turn raw metrics into a leadership-ready conversation.

Campaign engagement only tells part of the story. Don’t overlook what happens outside the email, like visiting a brick-and-mortar store or saving a message for later.

Listen now (or after hours) to learn:

▪️ Why a 99.2% delivery rate and an 87% inbox placement rate can describe the same email program, and which one to report
▪️ Why benchmarks work better as a hygiene check than a scorecard
▪️ Which three questions separate real improvement from market drift
..and more!

Spotify: https://open.spotify.com/episode/6WhMflW78VrRmIQ9GYeRtu
Apple: https://podcasts.apple.com/us/podcast/how-to-read-email-benchmarks-without-fooling-yourself/id1660022263?i=1000798685044
YouTube: https://www.youtube.com/watch?v=5ioctpO4-A4

10/28/2026

Marketers and consumers see the holiday inbox very differently.

Brands send more, hoping for more revenue. Subscribers want fewer emails, more relevant offers, and more control over what lands in their inbox.

Our consumer and marketer holiday reports show where that gap is widest, and how to close it before your brand trust is damaged.

Download both reports for the full story:
▪️ Consumer Survey:https://www.validity.com/resource-center/holiday-2026-consumer-survey/
▪️Marketer Survey: https://www.validity.com/resource-center/holiday-2026-marketer-survey/

10/27/2026

Steve Wozniak has watched fifty years of tech cycles come and go, and he knows what separates real innovation from hype. We recently sat down with him to hear his take.

In our latest blog post, we explore what his rules for building things that last mean for marketing leaders shaping their AI strategy.

→ Start with one real problem, not a long feature list
→ Build skepticism into the workflow, not just into individual people
→ Don’t trade trust for convenience
→ Know which steps can move fast and which need human judgment

Read the full post: https://www.validity.com/blog/the-path-to-validity-engage-what-steve-wozniak-taught-us-about-building-what-lasts/

10/26/2026

Most marketers watch email spam complaints during Black Friday week only. That’s the wrong window.

Validity Intelligence Network data shows complaints rose only about 10% during Black Friday week itself. The real damage came 7-10 days later, when subscribers kept finding emails for promotions that had already expired.

Get the full holiday data, and learn how to protect your inbox placement this season:
https://www.validity.com/blog/data-to-drive-holiday-season-email-without-complaints/

10/23/2026

The Duo is here, and Validity Engage is ready.

With Apple's new foldable phone taking the market by storm, your emails are about to be read in more ways than ever, including multiple views on a single device.

Our Duo design optimizations are now in beta, so you can make sure your campaigns look great however your subscribers open them.

10/22/2026

On the latest episode of Email After Hours, Guy shared his perspective on the best way to work with leadership ahead of expected performance dips caused by Apple’s recent iOS changes.

He also discussed the value of your email channel and how focusing on metrics like revenue per email and conversion rate can help set expectations.

Listen now (or after hours).
YouTube: https://lnkd.in/eG2dCxDS
Apple Podcasts: https://lnkd.in/erFBB7hM
Spotify: https://lnkd.in/eXcXZYsB

10/21/2026

Election season isn’t just a challenge for political mailers. It impacts the entire email ecosystem.

When we looked at 2024 data from the Validity Intelligence Network, inbox placement across Gmail, Microsoft, Apple, and Yahoo dropped more than 5% in the week before election day. The drop hit legitimate, permission-based sends across the board.

The combined spam and missing rate was 1.5x the Q4 benchmark, almost identical to Black Friday and Cyber Monday pressure.

With the midterms just weeks away, what should enterprise marketers do?

✅ Protect your sender reputation
✅ Keep your list healthy
✅ Watch your metrics closely, because they’ll tell you more than any prediction

Read the full analysis from Guy Hanson: https://www.validity.com/blog/42-million-a-day-the-real-cost-of-election-season-on-email/

10/20/2026

Is your email program getting the return it should?

Savvy senders are using AI across segmentation, sending, and performance analysis, and advanced adopters are 75% more likely to hit ROIs above 45:1.

10/22: Join Danielle Gallant of Email After Hours on GURU Quick Hits with Jay Schwedelson as they walk through the most effective AI strategies and how to put them to work in your own sends.

https://events.ringcentral.com/events/45-1-email-roi-or-bust-3-ways-ai-can-push-your-sends-further?utm_source=Validity&utm_campaign=ValidityQuickHit

Address

100 Summer Street
Boston, MA

Telephone

+18009618205

Website

https://www.validity.com/contact-products/

Alerts

Be the first to know and let us send you an email when Validity posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.