06/18/2026
Creating content without understanding your audience is like speaking without knowing who is listening.
Courtney explains why knowing your audience matters when building a social media strategy. When you understand their needs, interests, questions, and pain points, you can create content that actually connects.
Without that understanding, you may be posting consistently but missing the mark with the people you want to reach.
Need help creating content that resonates with your audience? LaunchUX can help build a social media strategy with purpose.