11/04/2026
Planned giving, storytelling and what's actually working in nonprofit fundraising. 🔥
Last month, we welcomed Tony Martignetti, host of Tony Martignetti Nonprofit Radio and author of "Planned Giving Accelerated," to Firespring for a conversation with our own Kiersten Hill, author of "Captivate and Engage."
A few takeaways we're still thinking about:
→ Start simple. Tony's three-step, one-week planned giving launch: Identify your top prospects, focus on gifts in wills and start with a donor you know well.
→ Think long term. Planned gifts can provide significant, unrestricted funding that supports your nonprofit's future.
→ Keep showing up. Building brand recognition takes repeated touchpoints. The more opportunities you create to connect, the more likely donors are to engage.
We loved bringing nonprofit leaders together at our Lincoln headquarters and connecting with clients tuning in virtually from across the country. For those who joined us in person, we topped off the afternoon with a happy hour, reading and book signing.
Huge thanks to Tony () for making the trip, to Clover Frederick () for moderating, and to everyone who came out, logged on and asked such great questions. Small and mid-sized nonprofits rarely get this kind of planned giving training close to home. We're glad we could bring it here!