The Camera Company

The Camera Company Welcome to the Camera Company page!

The right print size can completely transform your space. 🖼️From small accents to statement pieces, choosing the right s...
05/29/2026

The right print size can completely transform your space. 🖼️
From small accents to statement pieces, choosing the right scale makes all the difference in how your photos are experienced.

Not sure what fits best? We’re here to help you find the perfect size. http://www.cameracompany.com/

05/28/2026

Birds shouldn't be the only thing moving in your scene. You also should be! If you notice something distracting in your shot, move your feet. See what other angles exist that look cleaner, sharper, and more vibrant with light.

📸 Trade In. Trade Up. Save BIG at The Camera Company! 📸Got camera gear collecting dust? Inherited a photography collecti...
05/28/2026

📸 Trade In. Trade Up. Save BIG at The Camera Company! 📸
Got camera gear collecting dust? Inherited a photography collection? Thinking about upgrading your setup?
Join us June 5th & 6th at The Camera Company in Madison for our HUGE Cash For Cameras event!
Learn more: https://cameracompany.com/cash-4-cameras-june-2026

🎯 Bring in Digital Cameras • Film Cameras • Lenses • Vintage Gear • Accessories
We’ll buy it outright OR give you 10% EXTRA trade-in value when you upgrade your gear!

🔥 Special Event Perks:
✅ Meet reps from Canon, Nikon, Sony & Tamron
✅ Exclusive event-only discounts
✅ Camera Company pays your SALES TAX on Canon, Nikon, Olympus & Tamron purchases
✅ Manufacturer trade-up bonuses available on select gear

🏈 BONUS EVENT: Sports photography class with Steve Apps, sponsored by Sony!
This is an incredible opportunity to learn from a pro sports photographer — but space is LIMITED to just 15 spots and it’s expected to fill quickly. https://www.eventbrite.com/e/sports-photography-with-award-winning-sports-photographer-steve-apps-tickets-1988856803237?aff=oddtdtcreator

Whether you're ready to upgrade, clean out your closet, or jump into photography for the first time, this is one event you won’t want to miss.
Photographers helping photographers since 1977.

Have you checked out our rental fleet?💥Our rentals serves many purposes for our customers: Sometimes it's to try out a c...
05/27/2026

Have you checked out our rental fleet?💥

Our rentals serves many purposes for our customers: Sometimes it's to try out a camera kit before investing. Other times, folks rent our gear to use a lens that they only need once in a while for their kids' sports event, a wedding gig, or a project. We see people check them out for vacations and trips, too! Guests interested in participating in our monthly photo walks will also rent our gear to get the most out of our free educational experiences. Often enough, it is simply to shake things up with a great prime lens with a wide aperture or experiment with a telephoto lens.

Whatever you need or have on your agenda, we've got you covered!! 📸

We carry Canon, Sony, and Nikon cameras in our rental fleet, with EF, RF, E, F, and Z mounts- and also plenty of Sigma and Tamron lenses. And don't worry, we also carry a couple lens adapters!

The Canon section of our rental fleet is probably the largest of the brands we carry, with a wide mix of EF (Canon, Sigma, and Tamron) and RF mounts (some of our RF fleet featured here!).

Click the link in our bio, or go to our website and check out the "rentals" tab to take a look at pricing, availability, and requirements for renting with us 🔥 Got questions about the rental process? Give us a call or stop in!

05/26/2026

Videographers! How important is 4K to you? Sure it's become an industry standard, but are there times when you don't need it? See what Charlie has to say about video resolution.

It was awesome to see so many faces on our birding photo walk this last Sunday at Pheasant Branch Conservancy!!On this w...
05/26/2026

It was awesome to see so many faces on our birding photo walk this last Sunday at Pheasant Branch Conservancy!!

On this walk, Lisa and Sterling offered insight on how they get their best shots. 🐦‍⬛

These educational walks are always free, unless there is a cost to enter the location. They are an excellent opportunity to ask questions, receive guidance on camera settings, and ensure you are getting the most out of your equipment. Additionally, what a great way to meet fellow photographers who may have the same interests as you!

Do you want to come on the next photowalk? We update locations and times on our website under the "education" section. Worried you don't have the right lens for the type of walk we are talking? You can always check out our rental fleet to find something that works for you and your gear by clicking the link in our bio or going to our website and selecting the "rentals" tab. 💥

Folks bring in such incredible cameras that are ready for a new life! Our used film gear rotates just as often as our us...
05/26/2026

Folks bring in such incredible cameras that are ready for a new life! Our used film gear rotates just as often as our used digital gear.

This week in used (for film), we are highlighting these two cameras that are 💥in-store only!💥
We have a Leica M2 Body and two lenses, along with this Mamiya 645 that comes with a Doskosil hard case.

Come take a look at our film gear, film stock, and additional accessories at our store!

We hoped you enjoyed the long weekend with family and loved ones!This week in used (digital) gear, we have a range of ca...
05/26/2026

We hoped you enjoyed the long weekend with family and loved ones!

This week in used (digital) gear, we have a range of cameras that fit a variety of needs. We have a flagship from Lumix and a more pocketable point-and-shoot, shockproof and waterproof Pentax's for your more rugged adventures, and a smaller Olympus that can easily fit in your purse or backpack:
+Lumix GH5
+Panasonic Lumix ZS-100
+Olympus E-PL2 w/14-42 and 40-150mm
+Pentax WG-90

Stop by the store, or go to our website https://cameracompany.com/used-equipment to check out our full used inventory. 📸

05/26/2026

Not all video tapes are the same—and each one tells a different chapter of your story. 📼

From VHS to 8mm to Mini-DV, understanding your formats is the first step in preserving them for the future. Don’t let those memories fade away.https://cameracompany.com/video-tape-to-dvd-transfer

05/26/2026

📸 Tiny Cameras. Huge 80s Vibes. 🎞️ Retro Fun Has Arrived at The Camera Company!
If you grew up in the 80s (or just love that retro vibe), you’ve gotta check out the Charmera and SnapRoll keychain digital cameras here at The Camera Company. These little cameras are packed with personality — small enough to clip onto your keys, easy to carry anywhere, and perfect for capturing fun everyday moments on the go.

They’ve got that nostalgic “spy camera” feel with a modern twist, making photography simple, creative, and just plain fun again.

Stop by The Camera Company and try one out for yourself — photographers helping photographers since 1977.

Address

6742 Odana Road
Madison, WI
53719

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm

Telephone

+16082345280

Website

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