The Digital Ring

The Digital Ring As a full-service digital marketing agency, we provide innovative marketing solutions to organizations nationwide. What sets us apart?
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We marry strategic smarts and technical expertise with artistic magic, to create stunning work that gets results. The fact that we’re business people as much as we are marketers. We understand your organization’s objectives and we craft marketing strategies that don’t just run in tandem to your goals, but that further them. Founded in 2015, we specialize in custom web design and development, social media marketing, digital advertising, SEO, content creation, and overall marketing / business strategy. We’ve won over 40 local and national awards: a product of our goal to innovate, over-deliver, and outwork the competition every single time.

Ever heard of the old rule, "show, don't tell" when it comes to storytelling? When it comes to video marketing, that's a...
10/28/2026

Ever heard of the old rule, "show, don't tell" when it comes to storytelling? When it comes to video marketing, that's a load of nonsense.

A good video has to do more than show. It has to make people feel what you want them to feel.

That's exactly what we set out to capture with Edgewood University. The final videos span many different projects, helping our audiences feel celebrated, excited, engaged, inspired — whatever each campaign called for. See how we did it and watch the full videos here: https://hubs.ly/Q04C8kZ20

10/26/2026

Before you optimize a piece of content within an inch of its life, it helps to know why you’re making it in the first place.

Our SEO manager Riley is here to share a marketing tip: Start with the goal and the value you’re trying to give the person on the other side. That applies to a blog built for search, a webinar, a social post, or pretty much anything else you’re asking someone to spend their time on. The optimization can come after.

Turns out, search engines also tend to like content that’s actually useful. Convenient!

Quick heads-up for anyone with a WordPress website.This week, PHP (the programming language WordPress runs on) patched t...
10/23/2026

Quick heads-up for anyone with a WordPress website.

This week, PHP (the programming language WordPress runs on) patched two critical flaws that could let attackers take control of a site's server without a login. Attacks were already being reported before the fix came out.

If you're on managed WordPress hosting, your host has most likely handled it already, but it's worth confirming. If your site runs on a VPS or a server you manage yourself, the update is on you or your developer, and it should happen right away.

Swipe through for what to check. If we manage your site, you're already covered. We've confirmed our clients' sites are patched. Not sure where yours stands? Send us a message and we'll help you figure it out.

If your Meta campaign spends more time “learning” than actually settling in, the problem may be less about the algorithm...
10/22/2026

If your Meta campaign spends more time “learning” than actually settling in, the problem may be less about the algorithm and more about...you. 😬

Our newest blog covers the stuff advertisers actually need to know about the Meta Learning phase: the 50-event benchmark, Learning Limited, significant edits, budget scaling, and when it’s time to leave the campaign alone for a minute.

Check it out here: https://hubs.li/Q04BrGdn0

10/14/2026

Everyone has at least one commercial they still remember years later, but as marketers, we're paying particularly close attention.

So we asked the TDR crew to name a favorite, and things got pretty nostalgic pretty quickly: Budweiser puppies, Nike, Spotify Wrapped, Progressive’s “turning into your parents” campaign, Rocket Mortgage, Coca-Cola, and more.

Proof that when an ad really lands, it tends to hang around.

What campaign would you add to the list? Let us know in the comments!

HubSpot has a funny way of collecting...stuff.New workflows, old workflows, contacts no one recognizes, reports everyone...
10/05/2026

HubSpot has a funny way of collecting...stuff.

New workflows, old workflows, contacts no one recognizes, reports everyone questions. Things continue until you reach a breaking point. Then everyone agrees the CRM needs work, but nobody wants to be the one to untangle it.

That's exactly where nvisia was.

We helped clean up their data, improve email deliverability, simplify workflows, and give their Sales and Marketing teams a HubSpot instance they could actually trust. Better metrics followed, but more importantly, so did confidence in the platform.

If your HubSpot has become something everyone works around instead of with, this case study is worth a read: https://hubs.li/Q04z40LY0

Should Performance Max replace your Search campaigns?It's one of the most common questions we hear, and the answer is us...
09/29/2026

Should Performance Max replace your Search campaigns?

It's one of the most common questions we hear, and the answer is usually no.

Performance Max can be an incredibly effective tool, but only when it's built on a solid strategy. That means reliable conversion tracking, realistic expectations during the learning period and a focus on generating qualified leads, not just more clicks or form submissions.

If you're planning your Google Ads strategy for 2026, our latest blog breaks down what we've learned about getting the most from Performance Max and where it fits alongside Search campaigns.

Read it here: https://hubs.li/Q04ykwbt0

One thing we love about marketing is that we can learn something from every single campaign. That's why we were excited ...
09/22/2026

One thing we love about marketing is that we can learn something from every single campaign. That's why we were excited to go 'back to school' as we partnered with Edgewood University. Our paid digital campaign was all about learning what actually motivates prospective students to take the next step.

Through ongoing testing across Google and Meta, we uncovered the audiences, messaging, and creative that consistently resonated with working nurses while improving campaign efficiency along the way. Read the full story here: https://hubs.li/Q04xTpSp0

Big ideas, good times and the very best people—that’s what the TDR retreat was all about. 💛We spent a few days in Madiso...
09/17/2026

Big ideas, good times and the very best people—that’s what the TDR retreat was all about. 💛

We spent a few days in Madison talking client strategy, sharing ideas and, most importantly, enjoying time together as a team. We left feeling energized, inspired, and especially grateful for the smart, talented, and genuinely wonderful people who make TDR what it is.

If you had an extra $10,000 to invest in paid media tomorrow, where would you put it? Google Search? LinkedIn? Meta? Ret...
09/15/2026

If you had an extra $10,000 to invest in paid media tomorrow, where would you put it? Google Search? LinkedIn? Meta? Retargeting?

Here's the good news: There's no universal answer.

Now, here's the bad news: There's no universal answer.

No, that wasn't a typo. It's actually the whole point!

Your paid media budget should follow where your pipeline needs support, not whichever platform is getting the most attention. Sometimes that means investing more in Search. Other times, it means building awareness or filling the top of the funnel before asking prospects to convert.

Our latest blog breaks down a practical framework for allocating your B2B paid media budget based on qualified pipeline, business goals and long-term growth. Check it out here: https://hubs.li/Q04x50170

Address

821 E Washington Avenue #200
Madison, WI
53703

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

Telephone

+16088367464

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