VidMob

09/16/2024

It’s no secret that in today’s ad world, cookies aren’t as sweet for targeting. Roughly 70% of marketers agree that creative is the new top dog.

Download “Maximize Media Impact With AI-Driven Creative Insights” to learn more on how effective creative is revolutionizing the ad game: https://www.vidmob.com/resource/maximize-media-impact-with-ai-driven-creative-insights

08/30/2024

64% of marketers agree that creative effectiveness is a top priority when thinking about how to give their ads the edge. Thankfully, there are tools to give you the advantage.

Download our commissioned study conducted by Forrester Consulting “Maximize Media Impact With AI-Driven Creative Insights” to learn more on how AI can transform your creative effectiveness.

https://www.vidmob.com/resource/maximize-media-impact-with-ai-driven-creative-insights

08/20/2024

Staying ahead of adtech requires more than chasing trends—it's about understanding each platform's unique personality. While platforms like Facebook and Instagram might seem interchangeable, Pinterest remains a standout with its distinct strategy.

Strategist Melissa Herold (she/her) shares Advertising Week article on Vidmob's latest insights to align ad creative with Pinterest-specific behaviors to drive improved results.

Editorial 8 hours ago Harnessing the Growth of Pinterest Users to Boost Brand Performance by Advertising Week 0 By Melissa Herold, Vidmob Creative Strategist In the ever-evolving world of Adtech, digital strategy, and creative innovation, marketers and brands face the ongoing challenge of staying up...

08/19/2024

Despite recognizing that creative is crucial, few brands and agencies know how it influences consumer behavior, or what it is about point A that captivates audiences and takes them to point B 🤝

This is the missing blank that first-party creative data fills, it's a critical component of figuring out why ads work 📊

Read more from Alex Collmer for MarTech Cube.

Brands are continually being handed ever-more powerful lenses to scrutinize campaign impact. But while advanced measurement tools provide sharper clarity

08/16/2024

Voting for SXSW 2025’s PanelPicker® is open and we need your help to get Vidmob’s panel selected 🗳️

Our session is titled "How AI is Helping Big Advertisers Be More Diverse," and it features Alex Collmer, CEO of Vidmob and Asmita Dubey, Chief Digital & Marketing Officer at L'Oréal Paris

To support, go to the https://panelpicker.sxsw.com/vote/152650 link, log in or create an account, and cast your vote for Vidmob’s session. See you in Austin! 🤠

PanelPicker® is the official SXSW user-generated session proposal platform. Enter ideas and vote to help shape Conference programming for SXSW and SXSW EDU.

08/14/2024

31% of marketers are saying it’s difficult to ensure brand consistency across all ad creatives, but with AI-powered creative analytics it doesn’t have to be.

Download “Maximize Media Impact With AI-Driven Creative Insights” to learn more about how marketers are using AI to stay on top of creative across platforms.

https://www.vidmob.com/resource/maximize-media-impact-with-ai-driven-creative-insights

07/16/2024

AI-washing, where companies falsely claim AI capabilities, can undermine trust and mislead stakeholders. Vidmob is dedicated to genuine AI innovation, safety, and enhancing creative performance with advanced models like computer vision, voice, and text analysis — as well as keeping an open dialogue about AI ethics and bias.

Mickey Alon shares about our use of AI and its ability to deliver value to our clients. With Vidmob's early adoption of technologies like Amazon Rekognition, Anthropic, and OpenAI, in addition to our 40+ proprietary models, we've analyzed 18+ million creative assets and processed 1.3+ trillion ad impressions, delivering superior outcomes for over 2,000 global brands.

Learn more about what AI washing is (follow the link to Superhuman's "Why ‘AI Washing’ Could Spell Trouble for the Tech Industry") and what to consider when evaluating AI-driven marketing technology.

VidMob is the fastest path to creative that works.

06/11/2024

Vidmob is excited to announce the launch of our plugin for Adobe After Effects. This plugin is the first in a series for the Adobe Creative Cloud, aimed at revolutionizing creative production with creative data.

You no longer need to compromise brand consistency for creative volume. Our plugin brings creative data, brand-specific quality assurance, and platform best practices directly into Adobe After Effects.

Read more here: https://www.adweek.com/adweek-wire/vidmob-introduces-adobe-after-effects-plugin-to-deliver-creative-insights/

06/06/2024

Exciting News! 🚀

We are thrilled to announce our new partnership with Realeyes - Vision AI, integrating their cutting-edge attention metrics into our leading creative data platform! This collaboration brings unparalleled insights into creative effectiveness, allowing brands to optimize their ad performance and drive more impactful media campaigns.

With Vidmob and Realeyes tech, brands will be able to score attention performance for every ad from any ad account linked to Vidmob. Our creative analytics will also be enhanced with AI-generated recommendations on how to improve ads to capture more attention and make media investments work harder.

We're launching trials with three global brand advertisers in Q2, with full availability in Q3. This is a game-changer for advertisers seeking to enhance their creative performance and maximize ROI.

Read more: https://www.adweek.com/adweek-wire/vidmob-integrates-realeyes-attention-data-to-its-creative-data-platform/

04/02/2024

Advertising success on TikTok means engaging audiences quickly — specifically within the first six seconds known as "The Hook."

Vidmob and TikTok released a joint study that pinpoints the creative strategies and key visual elements that significantly boost engagement and purchase intent out of the gate.Here are some highlights:

- Real People Drive Engagement: Ads that featured everyday people outperformed those with celebrity talent by 1.7x.

- Direct Connection Amplifies Impact: Utilizing talent in a direct-to-camera, talking head style footage resulted in a 14% lift in 2sVTR, and a 50% increased hooking power of the ad.

- Brand Integration Matters: Ad creative containing creator-product interaction had a 5% increase on 6sVTR. A product shot on its own had a 17% increase in 6sVTR.

There are more great stats where that came from - read the full report.

https://www.vidmob.com/resource/tiktok-hook-analysis

03/28/2024

Exciting news! 📣

We're thrilled to announce that Matt Young is joining VidMob's leadership team as Chief Revenue Officer and Erin Arnett has been promoted to VP Client Solutions and Global Brands.

A special thanks to JP Maheu for his incredible work as interim CRO and continued guidance as an advisor.

With this powerhouse team, Vidmob is poised for even greater success in AI-driven creative performance. 🚀

Read the press release: https://www.adweek.com/adweek-wire/matt-young-joins-vidmob-as-chief-revenue-officer-to-shape-sales-strategy/