Walk Digital

06/02/2026

With the right Shopify + Klaviyo setup, your emails, SMS and follow-ups respond to real customer behaviour not guesswork.

Personalisation doesn’t mean more work. Same products, same offers, better timing.
That’s usually where the lift comes from.

Shopify and Klaviyo together let you turn browsing, buying and behaviour data into automated, personalised journeys across email, SMS and WhatsApp. With unified profiles and smart segmentation, you can trigger messages that feel one to one, lifting conversions, loyalty and revenue without needing a....

20/01/2026

Ever opened your HubSpot invoice and thought… how did it get that high?

Quick win for Aussie SMEs: do a seat audit before renewal.

What to check:
• Who hasn’t logged in for 30–60 days
• Seats assigned to ex-staff, agencies, or shared inbox users
• Paid seats doing “view only” work (could be a free user)
• Teams with duplicate access across Hubs

A simple clean-up can cut licence costs without touching the workflows that drive leads and sales.

If you want a hand, we can do a fast HubSpot seat + permissions review and map the leanest setup for your team.

16/01/2026

Surely more information and more options should lead to more sales or enquiries… right?

Wrong. More choice and more detail often create decision paralysis. Keep it simple. Show how you solve the problem. Make the next step clear.

We’ve seen conversion rates lift the moment businesses strip content back. Check out our quick video to learn more.

28/11/2025

🎥Here's a new video in our Marketing myths in 30 seconds series
MYTH: Only new leads need email nurture. Why your best ROI often comes from the customers you already have.

21/11/2025

Common myths in 30 seconds series. Today’s video: automated emails are annoying.

Truth is, if they’re based on a real action like what someone just viewed or clicked, research reports an increase in sales rates by 40-50%, open rates by 70% and click through rates by 152%.

You’re not blasting everyone; you’re speaking directly to one person at the right time.

27/10/2025

If you’re using ActiveCampaign, this update is worth a read, you can now send SMS natively without having to bolt any third party apps on.

Here is how 👇

ActiveCampaign now lets Australian users send SMS without third-party tools. It is faster, cheaper and fully integrated. Set it up in five minutes and start using SMS to boost cart recovery, reminders and lead follow-ups.

14/10/2025

Been testing out the new Active Intelligence inside ActiveCampaign and wow, it’s fast. It used to be for higher plans only, but it’s now rolling out to everyone! Just typed a quick prompt to check all campaigns from the past month and it gave me a neat summary with key metrics and top performers.

Honestly such a time-saver for bigger accounts.

16/09/2025

Struggling to get people to actually open your emails? 🎥 Here's a quick video of a few quick wins:

✨ Send at the right time (Sunday nights for B2C, Thursday arvos for B2B)
✨ Use segmentation so your audience only gets content they care about
✨ Spend time on your subject lines and be specific (a little FOMO works too).

One more thing: don’t forget your domain setup! If it’s not authorised, you could land in spam.

21/08/2025

Love HubSpot but hate how pricey it gets? You’re not the only one.

Here’s my go-to checklist: audit the features you’re paying for, clean your list regularly, and never be afraid to ask HubSpot for a discount. (Seriously, it works!)

12/08/2025

Interactive emails are bigger than ever in 2025, with so many new ways to embed them. Add something people can do: a quiz, a quick survey or a poll.

Fun for your audience, gold for your insights.

Watch my video, give it a go and let me know how it works for you.

04/08/2025

Every time we sit down with a client to plan their advertising budget, this question comes up:
“Should we be on TikTok?”
The hype is loud, but the data tells a different story.
Her are the latest stats on which social media platforms Aussies are actually using.

Unlocking the Potential of Social Media in Australia: A Guide to Drive Business Success

22/07/2025

Just filmed a quick video on a new feature for Google Ads Search - it’s called AI Max.

It basically helps personalise your search ads by using AI to tweak both the ad text and where people land on your site.

We’ve been testing it out with a few clients and seeing some good early results (higher CTRs, better relevance).

If you’re running any kind of search campaign, it might be worth a test.
Check out the video below 👇 Let me know what you think.