Encompassed Co

Encompassed Co Creative studio offering branding and visual storytelling that brings alignment to businesses.

A lot of strategy work happens before a single answer is written down.The first instinct is often to solve.What's the ne...
09/01/2026

A lot of strategy work happens before a single answer is written down.

The first instinct is often to solve.

What's the new positioning? What should the messaging say? What should the brand look like?

But the most valuable part of the process often happens before any of those decisions are made.

It's the questioning.

Why does the organization exist? What has changed since it began? What do people experience when they encounter the brand? What do we want them to experience? What makes this organization different - not simply from its competitors, but at its core?

Good strategy isn't about arriving at the fastest answer.

It's about asking enough of the right questions to understand what the answer actually needs to be.

That is where clarity begins.

And sometimes, the questions reveal more than the answers ever could.

08/31/2026

A website can be beautiful and still miss the mark.

When a brand has evolved but its digital presence hasn't, the disconnect becomes noticeable. The experience no longer reflects the organization as it exists today, and the people encountering it may not fully understand why the work matters - or how they can be part of it.

That was the opportunity with New Each Morning.

The outdated website was transformed into a brighter, more engaging expression of the organization, using photography and videography to bring the mission to life and a cleaner visual approach to create more space for the story to breathe.

But the transformation wasn't only visual.

For a nonprofit, the website has an important job to do: connect people to the mission and make it easy for them to take action.

Every part of the experience was considered with that in mind - from how the story unfolds to how visitors move through the site and ultimately find their way toward giving and supporting the organization.

Because a website shouldn't simply tell people who you are.

It should help them understand why it matters - and give them a meaningful way to respond.

Designing for connection. Built for action.
See for yourself: neweachmorning.org

I've been running my business for nearly a decade.And my vision has changed a hundred times since, as both my business a...
08/30/2026

I've been running my business for nearly a decade.

And my vision has changed a hundred times since, as both my business and I have changed + grown.

What hasn't changed is my W H Y.

What prompted me to start my business in the first place is what continues to drive me to this day.

It's what gets me up in the morning when I feel like skipping a work day. It's what has sharpened my discipline. It's what has brought clarity around who my ideal client is. It's what has brought alignment in direction as I've grown.

I went through a long season - what some call the dark night of the soul - and came out the other side an entirely different woman. And yet this different woman was actually ME for the first time in decades, after building a facade and adapting to everything around me.

The very things we journey through and are nearly broken by, are the things we get to guide people through because we can provide perspective.

I am passionate about helping people uncover their identity and step into their purpose.

That is my why.

And regardless of what I do in life, that will always be my why.

Because I know and live from the authority that comes from truly knowing who you are, compared to living scared and faking it every single day.

And that is the very thing I want everyone I meet to experience, too.

It's easy to be intentional about the things you can see.The next campaign. The next hire. The next service. The next st...
08/29/2026

It's easy to be intentional about the things you can see.

The next campaign. The next hire. The next service. The next stage of growth.

But underneath all of those decisions is something more foundational: an understanding of who the organization is and what it is becoming.

Without that clarity, growth can slowly become reactive.

An opportunity comes along, so you pursue it. A competitor changes direction, so you adjust. A new audience emerges, so you reshape the message. A problem appears, so you create a solution.

None of those decisions are inherently wrong. But over time, they can pull an organization in directions it never intentionally chose.

A defined identity gives you something to come back to.

It becomes a filter for what belongs, what doesn't, what matters, and what moves you closer to the vision.

Because intentional growth isn't simply about knowing where you want to go.

It's about knowing who you're becoming along the way.

And that kind of clarity is worth defining before you build any further.

A strong visual can make someone stop.But the right visual can make someone feel something.Photography and video have al...
08/28/2026

A strong visual can make someone stop.

But the right visual can make someone feel something.

Photography and video have always been powerful ways of communicating what words sometimes can't. They give people a glimpse into the character of an organization - the people behind it, the way it feels, and the story it has to tell.

But beautiful imagery alone isn't enough.

The visuals need to belong to the brand.

They need to reflect its identity, speak to the people it's trying to reach, and create a sense of recognition between what an organization believes itself to be and what its audience experiences.

When those things are in alignment, visuals become more than content.

They become part of the story.

And the right story has a way of finding the right people.

That's the part of visual storytelling I love most: creating images that don't simply look good, but feel like they could only belong to that brand.

Growth has a way of creating momentum. And momentum can make it easy to keep moving without stopping to ask whether you'...
08/27/2026

Growth has a way of creating momentum. And momentum can make it easy to keep moving without stopping to ask whether you're moving in the right direction.

Before taking an organization into its next season, there are three questions worth sitting with:

1. Are we clear on where we're going?
It's difficult to build intentionally when the vision for what's ahead is still taking shape.

2. Is our foundation ready to support what's next?
Growth doesn't fix what's underneath. It amplifies it. The stronger the foundation, the more room there is to grow without losing what matters.

3. Are we still building the organization we intended to build?
Growth changes things. Sometimes those changes are exactly what an organization needs. Other times, they slowly pull it away from the identity and purpose that made it worth building in the first place.

Healthy growth isn't about becoming bigger simply for the sake of becoming bigger.

It's about becoming more of what the organization was meant to become.

And sometimes, getting there requires a pause before the next step.

If your organization is entering a season of growth, let's explore these questions before you take the next step.

08/26/2026

Beer Label Series: No. 3 - Queen Ester

This one felt a little more regal.

Queen Ester is a Hefeweizen with a yeast-forward character and notes of apple, pear, banana, and clove. Light, aromatic, and a little more nuanced than its understated appearance might suggest.

For the label, I wanted to play with that sense of elegance and character. The illustrated face, flowing linework, and crown of wheat and flowers gave Queen Ester her own little royal portrait.

I love how different each beer gave me permission to explore a completely different visual language.

There was no brand guide to follow. No client brief. Just a beer, a name, and an opportunity to see where the idea would take me.

And that's still one of my favorite parts of creating.

Sometimes the best way to stretch creatively is to give yourself permission to make something simply because you want to see where it goes.

Strong organizations are built from the inside out.What people experience on the outside is often a reflection of what h...
08/25/2026

Strong organizations are built from the inside out.

What people experience on the outside is often a reflection of what has been cultivated on the inside.

A clear vision. A shared sense of purpose. A culture that reflects what the organization says it values. Leadership that understands where it's going and why.

These things may not be as visible as a website, a campaign, or a new visual identity, but they shape every one of them.

As organizations grow, it's easy to focus on what needs to change externally. The messaging needs to be refreshed. The website needs to evolve. The brand needs to look more like the organization it has become.

Sometimes those things are necessary.

But the deeper work is understanding what you're building from.

Because when the foundation is clear, the external expression has something real to reflect.

And when the inside and outside begin to tell the same story, an organization doesn't just look aligned.

It feels aligned.

08/24/2026

There is something deeply meaningful about working with organizations that aren't simply trying to grow - they're trying to change something.

Organizations with a purpose that reaches beyond themselves. A mission that shapes the way they work. A vision for what their community could become if people were given the support, dignity, and opportunity to thrive.

Furnish Hope is one of those organizations.

Their work goes far beyond furnishing a home. They're working to transform Central Oregon through the power of hope - creating connections, restoring dignity, and helping people build a stronger foundation for what comes next.

It has been a privilege to help shape the story of an organization doing work that matters.

This brand video was created to give people a glimpse into that story - to see not only what Furnish Hope does, but why it matters.

These are the kinds of organizations I feel incredibly fortunate to work alongside.

Purpose-driven. Mission-led. Community-minded.

The kind of organizations that remind us that a strong brand isn't simply about being known.

It's about having something worth being known for.

08/23/2026

The best strategies reveal who you already are.

Brand strategy isn't about inventing an identity that looks good from the outside.

It's about uncovering what is already there - the values that have shaped an organization, the convictions that have carried it forward, and the vision that brought it into existence.

Over time, growth and change can make those things harder to see. New people come in. Priorities shift. The organization evolves. The original sense of identity can become buried beneath everything that has accumulated along the way.

Strategy creates space to uncover it again.

Not to manufacture something new.

To bring what is true into clearer focus, and give it a direction that can carry the organization forward.

Because when a brand is rooted in something real, it doesn't have to work so hard to become believable.

It simply has to become visible.

Address

Bend, OR
97701, 97702, 97703, 97707–97709

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Website

Alerts

Be the first to know and let us send you an email when Encompassed Co posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Encompassed Co:

Shortcuts

Share