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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

Deksia

SYSTEMATIC MARKETING FOR GROWTH-MINDED BUSINESSES. We've seen the way that employee's labor is glorified the moment an organization finds the right message.

WE LOVE MARKETING BECAUSE YOUR VISION MATTERS
Our driving mission, the desire that motivates our every decision, is to "Give people a fighting chance." We believe in the power of an entrepreneur's vision to change the world when it's communicated with clarity, passion, and purpose. We've been witness to the many customer lives that have been improved by discovering the right solution to their situation when our clients begin to market well for the first time.

11/11/2026

Happy Veterans Day. We stopped by HAS HEART, the Grand Rapids nonprofit that pairs veterans with designers to turn their stories into art.

Our Director of Creative & Content, Tyler Way, co-founded it with Navy veteran Michael Hyacinthe. Three years ago today, their coffee shop at 22 Sheldon Ave NE opened its doors.

Thank you to every veteran who served. Stop in if you’re local, or see their work at hasheart.us.

11/09/2026

It’s official: Tyler Way is DEKSIA's new Director of Creative & Content! 🎉

Tyler started his creative career from his college dorm room, painting custom sneakers and pointillism artwork for NBA athletes and celebrity figures. Since then, he's built brands, led creative direction, co-founded the nonprofit HAS HEART, opened a coffee shop, and spent six years living and working in an Airstream trailer capturing content for outdoor brands across the country. He and his wife even once camped next to America's sweetheart, Will Ferrell, in Grand Teton National Park.

When he's not behind a laptop, you'll find him knee-deep in a home renovation project, shooting on 35mm film, sipping on specialty coffee, slowly flipping through premium magazines, or loudly clicking one of his vintage label embossers. This fall, he and his wife welcomed their son into the world. We're glad you found your way here, Tyler.

(IG)
(IG)

10/28/2026

Our Content Writer Sara Bagley gave a short presentation on a question a lot of writers have been sitting with recently: whether there's still a place for them now that AI can write too.

She didn't argue the point herself. She handed it to Claude.

The response said a writer notices the pause before a lie, understands grief because they sat in a hospital chair at 3am (and not because they've read a thousand descriptions of it), and has stake in the world; something they can trust or argue with on the walk home. A model doesn't have a walk home.

An AI just made the case for why AI can't replace a writer. Sara didn't have to say a word.

While Claude made the backbone of the presentation, she'll also tell you it doesn’t touch the key parts of a writer’s job: the taste, the curiosity, the years spent paying attention before any of those inputs shows up in a sentence. Both things are true at once, and we're not interested in pretending otherwise.

Full breakdown on the blog now. https://loom.ly/rm-z_bU

10/21/2026

Three people joined Deksia this summer, and the team got sharper, more coordinated, and significantly better at karaoke.

Anthony Chavira, Junior Digital Specialist. Anthony thinks like an analyst but reads like a strategist, which means the numbers he tracks tend to mean something by the time they reach the rest of the team. Outside the office, he's logging miles, watching movies, and reading with his nephews.

Vanessa Martinez, Marketing and Sales Coordinator. If you've ever worked somewhere where the right things somehow always happened at the right time, you know someone behind the scenes was making that possible. That's Vanessa. She's also the one beating everyone at volleyball on the weekend.

Payton Brazzil, Social Media Specialist. Payton is a GVSU grad, a twin, and someone who will absolutely outlast everyone at karaoke. She brings that same creative energy to the content she creates here, which is just the kind of person you want running your social channels.

Welcome to the team, all three. 🙌

10/19/2026

Your blog posts aren't dead. Worse, they're undead. Still getting indexed, still telling Google and AI tools that your site has answers it stopped having years ago. Outdated statistics, services you no longer offer, advice that doesn't reflect how your industry works anymore.

Content decay is a silent killer because a post that ranked in 2021 doesn't vanish when it stops being relevant; it just sits there, dragging the rest of the website down with it.

The fix isn't publishing more. It's auditing what's already there, updating what's worth saving, and cutting what isn't. That's also how you build the content library that earns AI search citations instead of getting buried by them.

What skeletons are sitting in your closet? Our free AEO audit can help you find out: https://loom.ly/c55lHmw

10/16/2026

What happens when the person building your website also knows how to design one?
Fewer surprises. Faster revisions. Fewer "that's not quite what we approved" moments.
We break down the specific moments where design training changes the outcome of a project, from catching missing details before a line of code is written, to shortening the back and forth on revisions.
Read the full post https://loom.ly/Vk1SK68

10/14/2026

Three quarters of 2026 are finished, and right now you still remember why the numbers look the way they do. The campaign you paused in May, the launch that slipped. By January, that context is gone, and a dip is just a dip.

October is the overlap where there's enough data to see a pattern and enough memory to explain it. That window closes with the year.

Let's read it while it's still legible.

deksia.com/contact-us

10/13/2026

AnchorPoint had a 70-80% tour-to-enrollment rate. Once a family walked through the door, they almost always enrolled.

The problem was never awareness. It was tours.

We built the whole plan around one number: one booked tour per business day for three straight weeks.

In three weeks, we increased 2026 enrollment by 10%. The rest is in the case study.

https://loom.ly/nZUnSfo

10/12/2026

Sent, delivered, and... never opened. Klaviyo's 2026 benchmark report put the average email open rate at only 31%. That means close to seven out of ten marketing emails never get opened at all.

Most of them aren't dying because of the content inside. They're getting buried with the subject line, which never gave anyone a reason to click.

The good news: we've got three tips to help fix that. Swipe to learn more.

10/09/2026

We’re proud to share that our CEO, Erin Boone, will be a 2026 Guest Judge at Taste of Hope, benefiting the American Cancer Society. Deksia is honored to support this event as a Gold Sponsor and to stand alongside a community working toward a world without cancer.

Find out more about the chefs and judges here: https://loom.ly/KOLWkp0

American Cancer Society Cancer Action Network - ACS CAN

Address

120 Stevens St SW
Grand Rapids, MI
49507

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Website

https://deksia.com/

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